Applied Nutrition PLC formulates and manufactures a diverse range of sports nutrition and health products, targeting various consumer segments including professional athletes, serious gym-goers, fitness enthusiasts, and health-conscious individuals. The company operates primarily in the UK, with manufacturing facilities in Knowsley and a global sales presence in over 85 countries. Its product offerings include multiple ranges such as Applied Nutrition, All Black Everything, BodyFuel, and Endurance, catering to different performance and health needs.