CDLX

Cardlytics, Inc. provides card-linked offer solutions that utilize deterministic purchase data to engage targeted audiences and drive both online and in-store purchases. The company operates an advertising platform that allows marketers to analyze consumer spending behaviors, activate targeted campaigns, and measure the effectiveness of their advertising through closed-loop measurement. Cardlytics serves a variety of sectors, including retail, grocery, telecommunications, and travel, primarily in the United States. Its business model focuses on generating revenue through partnerships with brands and publishers, enhancing customer loyalty and engagement by delivering personalized offers.