CPP Group PLC operates as a multi-product assistance and insurance business, providing a range of embedded solutions through partnerships primarily in the insurance and financial services sectors. Its core offerings include health assessments, financial protection, travel disruption solutions, gadget insurance, identity protection, and home assistance services. The company operates mainly in India and Turkey, with additional digital solutions offered in North America, Continental Europe, the UK, and Asia Pacific through its Blink Parametric division, which focuses on B2B SaaS solutions for insurance companies.