Dotdigital Group plc operates a customer experience data platform (CXDP) that provides marketing automation services across multiple channels, including email, SMS, and social media. The company generates revenue through subscription contracts, which are priced based on the modules selected, data volumes, and message volumes, with a significant portion of revenue being recurring. Dotdigital serves a diverse range of customers, including brands with complex marketing needs, and operates primarily in the EMEA, North America, and APAC regions. The company also offers additional capabilities through its acquisitions, such as website personalization and influencer marketing tools.