Flutter Entertainment plc operates as a global sports betting and gaming company, providing a diverse range of products and services including online and retail sports betting, casino games, poker, and daily fantasy sports. Its business model generates revenue primarily through online platforms under various brands such as FanDuel, Paddy Power, and Betfair, serving customers in multiple regions including the United States, the United Kingdom, Ireland, and Australia. The company is structured into segments that focus on different geographical markets, with significant operations in North America and Europe, and aims to expand into regulated markets worldwide.