Games Workshop Group plc designs, manufactures, distributes, and sells fantasy miniatures and related products, primarily under the Citadel and Forge World brands. The company operates a vertically integrated business model, generating revenue through its own retail stores, independent retailers, and online sales, with a significant portion of sales occurring outside the UK. Its product offerings include miniatures, paints, and publications set in its proprietary fantasy universes, supported by a dedicated design studio and manufacturing facilities located in Nottingham. Games Workshop also engages in licensing its intellectual property for use in various media and entertainment sectors.