Imperial Brands plc operates in the tobacco and next-generation products (NGP) sectors, focusing on the manufacture and sale of cigarettes, cigars, and vaping products. The company generates revenue primarily through the sale of combustible tobacco products and NGPs, with a growing emphasis on modern oral nicotine products. Its operating segments include traditional tobacco and NGP, with significant market presence in Europe and the Americas. Imperial Brands serves adult consumers across various price segments, adapting its product offerings to meet changing consumer preferences and regulatory environments.