Lion Finance Group PLC operates as a holding company with a focus on banking and financial services in Georgia and Armenia. Its primary business segments include Georgian Financial Services, anchored by JSC Bank of Georgia, and Armenian Financial Services, which includes Ameriabank CJSC. The company provides a range of services, including retail and corporate banking, payment services, and investment banking. It serves diverse customer segments, including retail clients and small to medium enterprises (SMEs), and operates in high-growth markets, leveraging digital capabilities to enhance customer engagement and service delivery.