Pathos Communications plc is a technology-enabled public relations company that focuses on delivering outcome-driven PR campaigns primarily for small and medium-sized enterprises (SMEs). The company operates on a pay-on-results pricing model, generating revenue through fees based on achieved media placements and offering an annual subscription option for lower pricing to enhance client retention. Pathos combines proprietary AI-enabled technology with experienced PR professionals to secure credible media coverage, and it aims to expand its services geographically, including plans to introduce capabilities in Spanish and Mandarin to target markets in Latin America and China.