The Artisanal Spirits Company plc operates primarily through The Scotch Malt Whisky Society (SMWS), which curates and sells limited-edition single cask Scotch malt whiskies to a global membership of approximately 40,000. The company also owns additional brands, including Single Cask Nation, which focuses on American whiskies, and J.G. Thomson & Co., which offers small batch blended malt whiskies. Its business model includes direct-to-consumer sales through e-commerce and traditional retail channels, supported by a supply chain facility that handles bottling and fulfillment. The company serves premium spirits enthusiasts across various international markets, including Europe, the Americas, and Asia.