The Character Group plc is an independent toy company based in the United Kingdom. It designs, manufactures, and distributes a wide range of toys, games, and playthings, many of which are based on popular film, television, comic, and digital characters under license. The company primarily serves the UK and Scandinavian markets, while also focusing on international expansion. Its product ranges include categories such as Pre-school, Boys, Girls, and Activity and Crafts, with manufacturing predominantly taking place in China through subcontracted suppliers.