Watches of Switzerland Group PLC operates as a luxury watch retailer in the UK and the US. The company sells a range of high-end timepieces and complementary jewelry products through its four brands: Mappin & Webb, Watches of Switzerland, Goldsmiths, and Mayors. Its business model focuses on retail sales, catering to affluent customers seeking premium and luxury watch brands. The company operates primarily in the luxury goods market, serving customers in both the UK and US markets.