7 October 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

NEW CONTRACT FOR LES GRANDS PRES BELGIUM

Live Company Group plc (AIM: LVCG) is pleased to announce the signing of a new contract with Les Grands Pres Shopping Centre for BRICKLIVE Fantasy Kingdom. This will be the [first] time that the Group has worked with Les Grands Pres, who plan to show the models in the Grand Pres Shopping de Wallonie in Mons, Belgium.

BRICKLIVE Fantasy Kingdom which consist of wizards, unicorns and knights will be on display from 15 November to 3 December 2021.

Tina Anthony Managing Director of BRICKLIVE commented:

" I am delighted to be working with Grand Pres for the first time - exhibiting in this impressive shopping centre. We plan to expand our presence in similar centres across the region, and wider Europe, in 2022"

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LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into two divisions the first, BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

The second, LCSE, manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2021 has been the successful launch of the Formula E Cape Town race for series 8 in 2022.

It also has a minority investment in Start Art Global Ltd an on-line art and digital art platform (www.start.art).