18  November 2022

This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No 596/2014. as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018 ("UK MAR").

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

ISSUE OF EQUITY

NEW CFO

and

TVR

LVCG is pleased to announce that it has signed a subscription agreement  ('Agreement") with Mr Byoung Goo (Jason) Lee, in addition to the subscription announced on 7 October 2022  whereby Mr Lee has agreed to invest a further £250,000 into the Company.

Issue of Equity

A total of 10,000,000 new ordinary shares of 1p each ("New Shares") have been allotted to Mr Lee ("Issue") conditional only on Admission (as defined below) at 2.5p per share. The New Shares will be subject to a two year lock up and will only be allowed to be sold via the Company's broker.

Application has been made for admission of the 10,000,000 New Shares which will rank pari passu with existing Ordinary Shares to trade on AIM ("Admission") expected to be on or around 25 November 2022.

The proceeds of the Issue will provide an additional contribution towards the Group's plans to address its ongoing working capital needs as referred to in the Company's latest Half Year Report.

Following the Issue, Mr Lee will hold 20,000,000 ordinary shares of 1p each in the Company ("Ordinary Shares"), representing 8.24 per cent of the Company's issued share capital.

In addition, Mr Lee has agreed to subscribe a further £750,000 at 3p per share (25,000,000 new Ordinary Shares) in tranches over the period January to March 2023, subject to Shareholder approval and a two year lock up, details of which to be announced in due course.

New CFO

The Company is also pleased to announce that it has hired a new Chief Financial Officer John Miller who has joined the company as of 2 November 2022. This will initially be a part-time,  non-board seat, moving to a full time role in January 2023.  The intention is that, subject to all necessary due diligence being completed, he will join the board in 2023.

Mr Miller is a chartered accountant with broad CFO experience working for both listed (FTSE 250) companies and private companies such as Transport for London, EY and Thomas Cook.

Chairman of LVCG David Ciclitira commented:

"I am delighted that Jason Lee has increased his investment in the Company and look forward to working alongside him as he assists me with the strategic direction of the KPOP and ART divisions. Our new CFO John brings a vast amount of experience to the Company and I am pleased to have him on board as we continue our growth story. I look forward to his joining the board of directors in 2023 subject to the usual due diligence checks."

Total Voting Rights

Following Admission, the enlarged issued share capital of the Company will comprise 242,569,604 ordinary shares of 1p each ("Ordinary Shares").  Each Ordinary Share has one voting right.  No Ordinary Shares are held in treasury.  The above figure may be used by LVCG shareholders as the denominator for the calculation by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company under the FCA's Disclosure Guidance and Transparency Rules.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions;  BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is Kpop. K.flex is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events.  The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.