8^th February 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

StART ART GLOBAL UPDATE

Live Company Group Plc are excited to announce that StART worked with Formula E to further reinforce their commitment to supporting the local art community in  race host cities, by presenting an exhibition in Mexico City which took place earlier this year

Emerging artists represent uniqueness and diversity in society, supporting them helps to develop creativity which comes from their diverse backgrounds, their locality, interests and society.

Furthermore, StART+ Korea will be showcasing 2 exhibitions this year with British artists; Mark Sloper/Illuminati Neon from 22 February to 12 March and Michelle Harton (Irish) 12 July - 25 July.

Mark Sloper is collected by celebrities including Sir Elton John, Sting and Boy George. His latest release, 'Elizabeth II' celebrates Her Majesty Queen Elizabeth II's strength, beauty and years of dedicated service to the nation the hand embellished portrait showcases his signature punk-style.

StART Art Fair will celebrate its 10^th anniversary at Saatchi Gallery 11- 15 October 2023. The fair remains independent and stays true to StART's ethos of presenting both emerging and established artists and galleries from around the world.

Chairman David Ciclitira commented: "I am delighted to strengthen our partnership with Formula E and to support local emerging artists. Furthermore we cannot wait to host Mark Sloper and his signature neon and limited edition artworks in Korea."

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    KPOP -  the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network. The Company organises an annual Japanese KPOP festival called KPOP Lux Nagoya in partnership with Birdman - a leading advertising and entertainment company based in Tokyo.

·    StART Art Global (SAGL) - SAGL owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAGL has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAGL has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAGL has also licensed the brand to Live Company Korea to create the StART Art Coin.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LCSE is a shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.