2 May 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP LUX SPAIN CONCERT UPDATE

LVCG is pleased to provide further detail on the KPOP Lux Madrid Concert which is set to take place at the Civitas Metropolitano Stadium on 22 July 2023.

KPOP LUX and L.A Rock Entertainment (contracted via a fixed fee to stage the show) together with SBS present KPOP Lux SBS Super Concert in Madrid and tickets went on sale on 27^th April. The Company is delighted to announce that 18,000 tickets with a close to Euro 2.2 million face value have now been sold with only half of the artists released.

Revenue Generation

LVCG reminds shareholders that revenue is generated via Ticket sales, Merchandising, Sponsorship and Streaming.

Chairman David Ciclitira commented: "The buzz and excitement of bringing KPOPLUX to Spain has been extraordinary and I am delighted that 18,000 tickets have been sold with only half of the artists announced."

Notes to Editors:

K-pop has a global following of over 200 million people and the #KpopTwitter has over 8 billion tweets.  The European fan base in growing at a rapid rate with festivals, concerts and tours making the music more attractive and accessible than ever before. Since the KPOP Lux Spain video was released on social media it has attracted close to 230,000  views.

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    KPOP -  the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.