31 May 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

FRANKFURT SHOW UPDATE

LVCG provides an update on the Frankfurt show that was due to take place on 17, 18 June 2023. Owing to the availability of the Boyz - a new act that has now been added to the lineup, and other headline acts (S artists) to be announced shortly, the various parties involved - the promoter (PKE) , the stadium (Deutshce Bank Park) and KPE - have had to postpone the concert to 13,14 October 2023.

Attendees who have bought tickets for the original show in June are able to receive a refund from ticketmaster or hold on to their tickets and attend at the rescheduled date.

Notes to Editors:

The Boyz are an 11 member band that formed in 2017. They are currently extremely popular and have won several awards including the Soribada Best K-Music Awards and the Asian Artist awards. In 2022 they completed a world tour and played at sell out venues such as the OVO arena at Wembly and the Thunder Dome in Thailand.

LVCG is the marketing partner for the event and receives a fixed fee and a percentage of profits. (Final percentage yet to be agreed)Furthermore LVCG incurs no further costs towards the event.

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    KPOP -  the company owns the rights to the K.Flex brand and through its joint venture with the Explorado group KPOP Europa (KPE) is a partner in and the Executive Producer of K.Flex in Frankfurt. 

LVCG also owns the brand KPOP Lux and is the executive producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

SAG has also licensed the right to the StART brand in Japan to Live Company Japan a joint venture with M Group Holdings Co.

SAG has also licensed the brand to Live Company Korea to create the StART Art Coin.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.