12 July 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

STREAMING AGREEMENT SIGNED

LVCG PLC is pleased to announce the signing of a Live Stream agreement with Veeps Inc. for the right to transmit the Madrid KPOP LUX concert on 22^nd July 2023.   

The Company has granted Veeps streaming rights, both live and pre-recorded, for all markets except South Korea and Japan.  The price of streaming will be $14.99 per stream if pre purchased and $19.99 per stream on the day.  The Company earns a revenue of 90% of all Net proceeds.

Chairman David Ciclitira commented: ' We are excited to have partnered with Veeps to be able to offer a live stream of the KPOP LUX Madrid concert to K-pop fans around the world.  We hope that this agreement will be the first of many to come.'

For Editors:

Veeps Inc. is the world's leading livestream platform for music and entertainment, where fans can watch and connect with their favourite artists and venues globally through premium live and on-demand concerts. Launched in 2018, Veeps has had millions of fans globally experience performances by thousands of artists, including Bob Dylan, Foo Fighters, Billie Eilish, Metallica, and Kings of Leon. In 2023, Veeps was included in Fast Company's prestigious annual list of the World's Most Innovative Companies and continues to hold the Guinness World Record for the world's largest ticketed livestream performance. Veeps is part of Live Nation Entertainment (NYSE: LYV).

Enquiries:

About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    LVCG owns the brand KPOP Lux and is the Executive Producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

KPOP -  the company owns the rights to the K.Flex brand is a partner and the Executive Producer of K.Flex in Frankfurt. 

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.