14 July 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

TITLE K-POP SPONSORSHIP DEAL

LVCG PLC is pleased to provide an update on the sponsorship for the Madrid K-POP event occurring on the 22^nd July 2023.

The Company is delighted to announce that it has signed a title sponsorship agreement with SAMSUNG, the South Korean multinational electronics corporation. The deal is worth EURO 70,000 with an additional commitment to purchase tickets for the event. SAMSUNG have chosen to use the event to promote its GALAXY FLIP 4 .  

Chairman David Ciclitira commented: ' Samsung is one of the most recognised and respected electronics brands.  We have had the pleasure of previously working with Samsung in the art space and I am delighted that we have them as the title sponsor for our KPOP LUX event in Madrid.'

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About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    LVCG owns the brand KPOP Lux and is the Executive Producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

KPOP -  the company owns the rights to the K.Flex brand is a partner and the Executive Producer of K.Flex in Frankfurt. 

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.