25 July 2023

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOPLUX SBS SUPER CONCERT IN MADRID

LVCG PLC is delighted to announce that the KPOPLUX SBS Super Concert in Madrid that was held on Saturday 22^nd July 2023 was a success with hugely positive feedback from fans and media from around the world.

The Civitas Metropolitano was host to fans, not only from Spain but also from Italy, Portugal, France, other European countries, and more globally from South America, Asia - showing the extensive global reach of KPOP.

SHINee, ATEEZ, CRAVITY, STAYC, ENHYPHEN, IVE and xikeres performed to the largest KPOP audience in Spain.  Fans lit up the stadium with their lightsticks -  the majorty turning to blue for SHINee in respect to the three legends when they took to the stage last.  A local dance group warmed up the crowd with interactive random dance play.

The concert also attracted huge interest on social media before, during and after the concert with #kpoplux trending at 16.8 million views and #kpopluxmadrid at 13.1M views. 

On the back of the Madrid concert we have received several additional requests for Streaming, and the Company have released a special discount code to all ticket holders for 50% for 48 hours - this will be released later today by Ticketmaster Spain.

The Company will provide further detailed updates in due course and an event summary will be posted on the Company's web-site in the coming days. Furthermore, planning for the London launch is underway and an announcement will be made shortly.

Chairman David Ciclitira commented: "On Saturday we saw the largest KPOP event in Spain which was a tremendous launch for what is a 4-year project and we thoroughly endorse what our SBS colleagues have said about South America and will be continuing to look at possibilities to bring a KPOPLUX SBS Super Concert to South America."

SBS - deputy head of department Mr Kim commented:

"Following on from the biggest record in Europe made on last year's Germany concert, this Spain concert was a great success. Spain is well known for difficulty to have a successful K-POP concerts as no K-POP artists have gathered more than 10,000 audiences in the past even though they are famous K-Pop artists. However, SBS Super Concert proved KPOP's popularity. Following on, he also commented that "We are getting request to do a Super Concert in Brazil and South Americas. We are planning to use this Spain concert as head bridge to perform at South America too."

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About Live Company Group

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions:

·    BRICKLIVE - consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. 

·    LVCG owns the brand KPOP Lux and is the Executive Producer of KPOP Lux in Madrid and London. Both of these shows are produced in partnership with SBS - the Korean television network.

KPOP -  the company owns the rights to the K.Flex brand is a partner and the Executive Producer of K.Flex in Frankfurt. 

·    StART Art Global (SAG) - SAG owns StART Art Fair in London which has been staged over the last 9 years at the Saatchi Gallery. SAG has licensed the rights to the StART brand in Korea. The licence includes the right to create and run StART Art Fair Seoul and various StART+ exhibitions.

·    Live Company Sports and Entertainment (LCSE) - LCSE owns LCSE Pty in South Africa which has a long-term relationship with Pick 'n' Pay and the Ocean Race.

LVCG is a founder shareholder in E-Movement - the promoter of the Formula E Race in Cape Town. As part of this relationship E-Movement has retained LCSE (through E-Movement holdings) as its implementation partner. E-Movement Holdings a 100% subsidiary of Live Company Group has the right to sell sponsorship for the Formula E race in Cape Town.