Dialight plc
("Dialight" or "the Company")
Establishment of Dialight Brasil Participacoes Ltda
Embargoed for release at 7.00am
25th April 2013
Dialight is pleased to announce the establishment of Dialight Brasil Participacoes Ltda ("Dialight Brasil"), a joint venture with Laércio Pereira. Dialight Brasil will be responsible for the promotion and sale of Dialight industrial and hazardous area lighting products in the Mercosul region.
Laércio Pereira, a Brasilian citizen, will join Dialight as Chief Executive Officer of Dialight Brasil with a 25% stake in the company. With extensive professional background in sales and operations, and 25 years in the electrical supplies distribution business, Laercio most recently held senior management positions at companies with strong local presence and share in the Brasilian market, oriented to industrial end-users such as Nortel Suprimentos and REXEL Electrical Supplies.
Dialight will also add an assembly plant in Brasil in the second half of 2013, which will supply a complete product portfolio adapted to local industrial market requirements including INMETRO certified products for hazardous locations. The company expects to include local content to the fixtures manufactured in Brasil in order to provide an additional benefit to companies that need to comply with related local regulations.
Roy Burton, Group Chief Executive, said:
"The new local presence in Brazil paves the way for Dialight to penetrate new key market opportunities in Brasil's expanding oil, gas and petrochemical industries. It brings us closer to our growing customer base in South America, while growing our global presence."
Laércio Pereira, Chief Executive Officer of Dialight Brasil, said:
"It is an exciting time for LED lighting in Brasil and Dialight is well positioned to supply its industry leading fixtures in the most demanding environments."
With the U.S. Energy Information Administration reporting Brasil as the ninth largest oil producing country in 2010-producing approximately one-third of total oil supply in Central and South America-Dialight's entry into Brasil's hazardous location market could not be more welcomed by companies looking to maximize safety and environmental sustainability while improving their bottom lines.
For further information:
Dialight plc
Roy Burton - Group Chief Executive
Mark Fryer- Group Finance Director
Tel: +44 (0) 1638 778640
Canaccord Genuity Limited
Simon Bridges
Tel: +44 (0) 20 7523 8000
Kreab Gavin Anderson
Robert Speed
Tel: +44 (0) 20 7074 1800
Email: [email protected]
About Dialight plc
The Group comprises the following business segments:
Industrial Lighting which addresses the increasing demands for Energy Efficient Lighting solutions for industrial/hazardous locations;
Signals Lighting that covers Traffic, Transportation and Obstruction Lights; and
Components whose sales are primarily to Electronics OEMs for status indication.
The company is headquartered in the UK with operating locations in Australia. Denmark, Germany, Japan, Malaysia, Mexico, Singapore, UAE, the UK and the USA. More information is available at www.dialight.com.
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