FOR IMMEDIATE RELEASE 23 September 2014
A.G. BARR p.l.c.
("A.G. BARR")
Licence Agreement with Snapple Beverage Corp
Snapple Beverage Corp, a subsidiary of the Dr Pepper Snapple Group ("DPSG") and A.G. BARR p.l.c. ("A.G. BARR") announced today that they have entered into a 10 year agreement commencing January 2015, whereby A.G. BARR will have the exclusive rights to sell, market and distribute the Snapple brand in the UK and certain other EU territories.
In addition, the two companies will work in partnership to identify further expansion opportunities in European markets where Snapple is currently not available.
Roger White A.G. BARR's Chief Executive said:
"We are very excited about our new partnership with DPSG. Snapple is an authentic, high quality brand that is very successful in the United States and we strongly believe in the significant potential of Snapple in Europe."
DPSG's Senior Vice President, International, Andrew Bayfield said:
"We see an opportunity to build Snapple in Europe over the long-term. A.G. BARR has the capabilities to help unlock the potential of the brand in those markets, and we're looking forward to working with them."
For further information, please contact:
A.G. BARR |
Tel: 01236 852400 |
Instinctif Partners |
Tel: 020 7457 2020 |
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Roger White, Chief Executive |
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Justine Warren |
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Matthew Smallwood |
Note to Editors
Snapple and Dr Pepper Snapple Group
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York and is now available throughout the United States. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. DPS is a leading producer of flavored beverages, marketing Snapple and 50-plus other brands across North America and the Caribbean. For more information, visit Snapple.com or DrPepperSnapple.com. For the brand's latest news and updates, follow Snapple at Facebook.com/Snapple or Twitter.com/Snapple.
