10 February 2015
Gfinity plc
("Gfinity" or "the Company")
Agreement signed with Activision to exclusively host the Call of Duty: Advanced Warfare European Championships
Europe's elite teams will battle it out in the finals of the Call of Duty European Championships for a $10,000 prize pot
Gfinity (AIM: GFIN), a leading eSports business, is pleased to announce that it has been appointed by Activision Publishing ("Activision") to exclusively host the Call of Duty: Advanced Warfare European Championships.
The live event will take place in one of Britain's most prestigious venues, the Royal Opera House in Covent Garden, London. The action will also be streamed online live and exclusively at MLG.tv/Gfinity as teams compete for the ultimate prize in eSports.
Gfinity will organise, promote and deliver the championship event to be held from 28th February to 1st March 2015. It is the second consecutive year Gfinity has partnered with Activision to host the Call of Duty European Championships.
International eSports competitions featuring leading electronic video games and star players have become a global spectator sport attracting thousands of fee-paying fans to live fixtures as well as millions of online fans who watch streamed broadcasts on personal computers or mobile devices.
This year spectators will get the chance to watch the 28 best teams from the UK, France, Germany, Spain, Italy, Netherlands, Sweden, the rest of Europe and the Middle East compete for a $10,000 prize pot.
The top 14 teams will go on to qualify for a global Call of Duty Championship, presented by Xbox, in Los Angeles at the end of March for a share of the tournament's $1 million total prize purse.
Neville Upton, Co-founder and Chief Executive Officer of Gfinity, said: "We are delighted to once again be partnered with Activision to host the Call of Duty: Advanced Warfare European Championships. The agreement is an endorsement of our leading position in eSports and our ability to organise and deliver pioneering industry events. World class tournaments such as this will help Gfinity continue to build on its established brand and take advantage of the rapidly growing eSports market."
Gfinity organises and hosts eSports tournaments attended by leading international players and teams, and hosts a popular website on which eSports enthusiasts can compete against or view competitors playing a range of hugely popular electronic games such as Call of Duty: Advanced Warfare, Counter Strike: Global Offensive (CS:GO), FIFA 2015, StarCraft and League of Legends.
Enquiries
Gfinity plc |
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Neville Upton, Chief Executive Officer Jonathan Hall, Finance Director |
+44 330 223 0860 |
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Arden Partners plc - Nominated Adviser and Broker |
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Chris Hardie, Ciaran Walsh |
+44 20 7614 5900 |
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Luther Pendragon - Public Relations |
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Neil Thapar, Alexis Gore, Oliver Hibberd, Andy Johnson |
+44 20 7618 9100 |
Information on Gfinity
Gfinity is a leading UK-based eSports company serving, in co-operation with games publishers, a rapidly-growing community of on-line gamers worldwide. Founded in September 2012, the Company has established a popular on-line brand, gfinity.net, where gamers can compete, socialise and enjoy a wide range of content relating to electronic games on a proprietary technology platform. This platform enables Gfinity to run a regular roster of on-line competitions, leagues and ladders with the opportunity for gamers to enter and potentially win substantial prize money and/or pit their skills against professional and widely-followed ''star'' players.
Gfinity registered users can enter these events and competitions either without charge or on a pay-to-enter basis. In addition Gfinity hosts live tournaments, the most recent of which was G3, an event that attracted 3,830 ticket paying spectators and achieved 8.7 million on-line views over a single weekend. These events are based around several of the industry's best selling games such as Call of Duty: Advanced Warfare, FIFA 2015, CS:GO, StarCraft and Halo.
Gfinity has quickly become a widely-recognised "destination" for gamers in the UK and internationally, typically aged 18 - 34 years old. The growing user base - growth in registered user base increased from 43,387 as at 30 June 2014 to approaching 300,000 in December - and the demographic of Gfinity's audience, together with the sheer numbers who view Gfinity's events online, provide brand owners and advertisers with an attractive environment in which to promote their products and services, as well as offering Gfinity the opportunity to generate significant revenues over the long term.
Copies of the Company's admission document (dated 16 December 2014) are available on the Gfinity website: www.gfinityplc.com
