6 March 2015
Audioboom Group plc
("Audioboom" or the "Company")
AUPEO! deal to deliver in-vehicle Audioboom content
Audioboom (AIM: BOOM), the leading spoken-word audio on-demand mobile platform, announces a global agreement with Aupeo GmBH ("Aupeo"), a market leading supplier of in-vehicle platforms and personalised content for connected vehicles.
Aupeo recently launched Personal Radio by AUPEO!, the in-car infotainment platform and service which allows consumers to listen to news, sports, traffic and weather with their favourite music in their own intuitive, personal and vehicle-friendly radio station. The service is currently available on more than five million vehicles globally, covering 20 automobile brands and 60 countries.
Audioboom will be a global provider and delivery platform of audio content to Aupeo and will create, curate and seamlessly deliver UK, US, Australian and European news, sport, comedy and entertainment audio content directly into the Personal Radio by AUPEO! in-car infotainment platform.
The collaboration further enhances Audioboom's reputation as a global brand, and seeks to position Audioboom as a leader in spoken-word audio content within the automotive market.
Audioboom will generate revenue-sharing income based on the installed base which include the Audioboom "stations" as well as a 50% share of advertising revenue (net of channel fees) generated on clips listened to for over 30 seconds. In the short-term revenue expectations are likely to be modest but the Board expect these to increase significantly as take-up and familiarity grows.
Content aggregated and provided by audioBoom will be available to AUPEO! users early in the second quarter of 2015.
Rob Proctor, CEO of Audioboom, commented:
"We're absolutely delighted to work with Aupeo and to be one of their key collaborators world wide. We consider the company to be one of the most innovative in the automotive infotainment space, which is a major focus for us over the coming year as we continue to grow our global userbase of listeners."
David Taylor, CTO and Managing Director at Aupeo, commented:
"Integrating Audioboom's vast library of spoken-word content with the Personal Radio by AUPEO! experience is a great addition to our platform and enables drivers to quickly discover and listen to the audio content they desire for their unique lifestyle."
Audioboom Group plc |
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Rob Proctor |
Tel: 020 7403 6688 |
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Arden Partners plc - NOMAD and Broker |
Tel: 020 7614 5929 |
Chris Hardie/Ciaran Walsh, Corporate Finance |
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Walbrook PR |
Tel: 020 7933 8780 or [email protected] |
Sam Allen / Paul McManus |
Mob: 07884 664 686 / Mob: 07980 541 893 |
About Audioboom (www.audioboom.com)
Audioboom Group plc is a digital social media audio platform enabling the creation, broadcast and consumption of audio across multiple global media outlets. Audioboom works with some of the biggest names in broadcasting across sport, entertainment and current affairs to bring their content to millions of listeners worldwide via Facebook, Twitter and other media platforms.
The technology allows partners to embed playlists onto their sites and apps, use our mobile apps and functionality as listen again players and re-syndicate their content around the web.
Audioboom also allows the monetisation of audio via the dynamic insertion of pre and post roll advertising into content as a user is listening, allowing contemporary advertising selection, depending on content genre and geographic location of the user.
Audioboom currently has over 2,300 content partners, including the BBC, Telegraph, Guardian, CBS, Sky Sports, Sky News Radio, Premier League, Southern Cross Austereo, Reuters, CNBC, Universal and Fox.
