24 March 2016
Immedia Group Plc
("Immedia" or the "Group")
BT renews Immedia mobile streaming platform contract
Immedia Group PLC (AIM: IME), a supplier of digital audio content solutions for leading brands and global businesses, is pleased to announce that BT Group plc has renewed a significant 12 month contract for the supply of an interactive, 24/7 real time digital radio channel to employees in its local network business, Openreach, using the Group's mobile audio streaming platform.
Immedia's highly scalable white label streaming platform enables large, geographically dispersed companies to engage directly with their employees and customers, using dedicated audio content streamed directly to their buildings, mobile phones and other devices.
The Openreach radio service, branded Reach 365, is accessible to the 33,000 strong workforce through dashboard mounted mobile devices and is streamed directly into some of the division's canteens, offices and telephone exchange buildings.
Bruno Brookes, CEO of Immedia, said: "We are delighted that BT Group has chosen to extend its contract with Immedia for another year. Reach 365 was created to enable Openreach to connect directly with its highly mobile workforce. It has proven to be a resounding success in its first year and a hit with employees, who are listening and interacting with the channel on a regular basis."
For further information please contact:
Immedia Group Plc Bruno Brookes - Chief Executive Officer |
Tel: +44 (0) 1635 556200 |
SPARK Advisory Partners Limited (NOMAD) Mark Brady/Neil Baldwin |
Tel: +44 (0) 203 368 3550 |
Hudson Sandler Catriona Valentine / Alex Clelland |
Tel: +44 (0) 207 796 4133 |
About Immedia Group Plc - www.immediaplc.com
Immedia Group Plc supplies digital audio content solutions, delivered via a scalable audio content streaming platform which enables businesses to stream bespoke digital radio channels to internal and external audiences. Each bespoke channel includes interactive functionality and powerful data analytics tools which can be used to improve and fine-tune content to help increase audience engagement.
About the mobile audio streaming platform
Immedia's unique audio streaming platform enables businesses to deliver relevant audio content to their internal and external audiences. The platform works with an encrypted streaming app which also provides interactive features such as polls, catch-up and messaging. It is wholly scalable and Immedia has the capability to produce and deliver language specific audio content to companies with global operations.
Crucially, the platform features intelligent analytics capabilities that provide actionable insight to help businesses identify better ways to improve content and capture audience attention.
