6 June 2017
BANGO PLC
("Bango")
Physical goods payments for Amazon in Japan
Cambridge UK, 6 June 2017: Bango (AIM: BGO), the leading mobile payments company, announces that it has enabled a new payment method for Amazon customers in Japan. Amazon customers with a KDDI (au) or NTT DOCOMO mobile phone account can now pay for physical goods from Amazon.co.jp, by charging the cost to their mobile phone bill.
Adding carrier billing as a payment option increases choice for customers in Japan, making it easy to complete purchases. Selecting this payment method enables instant purchase completion, without needing to register card details online. Bango technology ensures reliability, security and customer success when paying with carrier billing.
Charging online payments to a phone bill is a widely-adopted payment method in Japan, where mobile usage is deeply embedded into business and culture. The Japanese market has pioneered carrier billing, offering it as a simple and secure payment method, enabling more consumers to purchase goods and services, online and in retail stores. It is a highly effective way to engage new customers and is popular with younger consumers.
The payment method opened-up to purchase goods on Amazon.co.jp at the start of June, greatly increasing the range of products that can be charged to the phone bill by KDDI and NTT DOCOMO customers, who cover around 75% of all mobile subscribers in Japan (Telecommunications Carriers Association, Japan, 2016).
"Internet usage in Japan is mobile-first, with billions of dollars in online purchases charged to Japanese consumers' phone bills" said Ray Anderson, Bango CEO. "The Bango Platform ensures global retailers can offer these customers the trust and transparency they want from a payment method, and can deliver this at scale".
To use this payment option, a KDDI or NTT DOCOMO subscriber simply adds carrier billing as a payment option in their Amazon.co.jp account and then purchases can be made from any device, with the cost charged to their post-paid phone bill.
For further information please contact:
Bango plc |
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Ray Anderson, CEO |
+44 3330 770 247 |
Rachel Elias-Jones, CFO |
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Anil Malhotra, CMO |
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Cenkos Securities plc |
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Nick Tulloch / Beth McKiernan / Neil McDonald |
+44 131 220 6939 |
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FTI Consulting |
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Chris Lane / Rob Mindell |
+44 203 727 1000 |
About Bango
Bango is the standard platform chosen by leading global stores to deliver mobile payments to everyone. As the next billion consumers adopt their first smartphone and look for universal payment methods, Bango will be there to unlock the world of apps, video, music, games and other content that brings those smartphones to life. Global stores plugging into the Bango Platform include Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG), Samsung (005930: Korea SE) and Microsoft (NASDAQ: MSFT). Bango also partners with leading payment providers around the world to drive new users and revenues through its industry-leading mobile payment solutions. For more information, visit www.bango.com.
