12 June 2017
NAHL Group PLC
("NAHL" or the "Group")
NAH Brand Relaunch
NAHL, the leading UK consumer marketing business focused on the UK legal services market is pleased to announce that it is today unveiling a brand relaunch for the Group's Personal Injury (PI) division, National Accident Helpline (NAH).
As outlined at the Group's Final Results in March, the brand relaunch forms a key part of the growth strategy to increase NAH's share of the personal injury market, while continuing to provide high-quality marketing services to panel law firms.
The new brand identity and integrated marketing campaign will include six new television adverts, alongside an extensive digital and social media launch allowing consumers to interact directly with NAH online. The theme is "When it's wrong, make it right", based on NAH's consumer insight that identified how important injury claimants feel it is to put their lives back together after their accident - 'making it right', with NAH's support.
Russell Atkinson, CEO of NAHL, commented:
"NAH remains the leading brand in PI, with market leading metrics for trust, search and click through. Our reputation has been forged over twenty years and today's brand relaunch further embeds our ethical approach into our marketing.
This investment in our brand positioning reflects the Group's confidence in light of the forthcoming regulatory changes and will enable us to grow market share."
For further information please call:
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NAHL Group plc Russell Atkinson (CEO) Steve Dolton (CFO) |
via FTI Consulting Tel: +44 (0) 20 3727 1000 |
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FTI Consulting (Financial PR) Oliver Winters Alex Beagley James Styles |
Tel: +44 (0) 20 3727 1000 |
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Notes to Editors
NAHL Group
NAHL Group plc is a leading UK consumer marketing business focused on the UK legal services market. The Group comprises three companies: National Accident Helpline (NAH), Fitzalan Partners (Fitzalan) and Bush & Company Rehabilitation (Bush). NAH provides outsourced marketing services in the personal injury market, Fitzalan, which includes Searches UK a leading conveyancing search provider, provides marketing services in the property market and Bush provides a range of specialist services in the catastrophic injury market.
More information is available at www.nahlgroupplc.co.uk and www.national-accident-helpline.co.uk.
