5 December 2017
Fevertree Drinks plc ("Fever-Tree")
North America Update
Fever-Tree, the world's leading supplier of premium carbonated mixers, is pleased to announce the establishment of a North American office and the appointment of Charles Gibb as the Group's North American CEO.
Since Fever-Tree first entered the North American market 10 years ago, its pioneering approach to taste and quality of ingredients has seen the Group become the number one premium mixer brand in the US. Today's announcement is the next step forward, signalling Fever-Tree's commitment to and focus on the North American market. The US premium mixer sector continues to represent a significant opportunity for the Group given the existence of the same trends of premiumisation, authenticity and mixability that have been driving the success of Fever-Tree globally.
As part of this transition and reflecting the Group's increased ambition in the US, Fever-Tree has given notice to Brands of Britain ("BoB"), its US agent. The Group will continue to work closely with BoB over the next six months with formal handover to be completed during the second quarter of 2018 after which time Fever-Tree will directly manage the current distribution network.
Charles Gibb joined Fever-Tree as Global Strategy Director in August 2017 and in his newly created role, will lead the Group's operations across North America.
Charles is a highly experienced, international executive with an exceptional track record gained over 25 years of operating at senior executive levels at Moët Hennessy, Diageo and Bacardi across a broad range of global markets. For the past nine years, Charles served as President and CEO of Belvedere Vodka, a division of the LVMH Group where he was responsible for the Brand's substantial global expansion.
Tim Warrillow, CEO of Fever-Tree, comments; "Firstly I would very much like to thank Brands of Britain for their hard work and contribution to Fever-Tree's success in the US. We have enjoyed working with their team over this period and wish them well for the future.
"The North American premium mixer market is still at a relatively early stage but the trend towards spirits premiumisation and the increasing focus on simple long drink mixability is accelerating and represents a significant opportunity for Fever-Tree, as the pioneer of the premium mixers segment.
"I am delighted that Charles Gibb has agreed to lead our operations in the region. He brings substantial international experience, a broad range of strategic and commercial skills as well as a proven track record of growing brands to significant scale. I look forward to working closely with him as we build the team and infrastructure in North America."
For further information:
Fevertree Drinks plc |
c/o FTI +44 (0)20 3727 1000 |
Tim Warrillow, Co-founder and CEO |
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Andy Branchflower, Finance Director |
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Oliver Winters, Communications Director |
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FTI Consulting - Financial PR |
+44 (0)20 3727 1000 |
Jonathon Brill |
[email protected] |
Georgina Goodhew |
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Investec Bank plc - Nominated Adviser and Broker |
+44 (0)20 7597 5970 |
Garry Levin |
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Alex Wright |
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David Anderson |
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Notes to Editors:
Fever-Tree is the world's leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, with distribution to over 50 countries worldwide. Based in the UK, the brand was launched in 2005 to provide high quality mixers which could cater to the growing demand for premium spirits, in particular gin, but also increasingly for vodka, rum and whisky. The Company now sells a range of carbonated mixers to hotels, restaurants, bars and cafes ("On Trade") as well as selected retail outlets ("Off Trade").
