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STV FORMS STRATEGIC PARTNERSHIP WITH ELEVEN SPORTS
19 November 2018
Leading digital media brand, STV, and global sports provider Eleven Sports have today announced a new partnership.
The deal will see STV act as exclusive digital sales agent for Eleven Sports across all digital platforms and sponsorship as they grow their subscription sports service in the UK. It forms part of STV's new 3-year growth strategy and its key objective of driving digital advertising growth alongside maximising its broadcast business and building a world class production company.
Eleven Sports is an award-winning digital broadcaster and is the exclusive home of La Liga and Serie A, broadcasting up to 20 live football matches every week including the Milan derby and El Clasico. They also broadcast this year's PGA Golf Championship as part of over 30,000 live hours of top sporting action globally.
The new deal builds on STV's experience in marketing STV Player, the UK's fastest-growing broadcaster video on demand service, to advertisers. Harnessing STV's expertise in providing effective marketing solutions around premium digital content, the new partnership will ensure advertisers can target their products and services to Eleven Sports viewers right across the UK.
Peter Reilly, STV's Commercial Director, said: "Eleven Sports is a fast-growing digital broadcaster, and our new partnership will provide a fantastic opportunity for advertisers.
"STV has extensive experience in serving premium content on the STV Player and we are delighted to enter into this venture with Eleven Sports as our first partner receiving digital sales representation."
Richard Young, Commercial Director, Eleven Sports UK, said: "We are delighted to be partnering with STV to leverage our channels' outstanding content with innovative digital advertising and sponsorship opportunities."
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For further information, please contact:
Katie Martin, STV: 0141 300 3109
[email protected]
Harriet Moll, Charlotte Street Partners: 07717 501626
[email protected]
Notes to editors
STV is Scotland's leading digital media brand, providing consumers with quality content on air, online and on demand.
STV's broadcast channel reaches 3.5 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.
STV Productions is one of the UK's leading content businesses with ambitious plans for domestic and international growth. The company has a record of success across a range of genres, including drama, entertainment and factual, producing programmes for a variety of broadcasters. Highlights include entertainment show Catchphrase for ITV, ratings winner Antiques Road Trip for BBC One and documentaries Britain's Polar Bear Cub for Channel 4, Ross Kemp Behind Bars - Inside Barlinnie for ITV and Prison: First & Last 24 Hours for Sky1. In drama, four part thriller The Victim is due for transmission on BBC One, and STV Productions has also confirmed a second BBC commission - 90 minute drama Elizabeth is Missing.
STV's digital business incorporates Scotland's most popular commercial media website, stv.tv, and includes an enhanced digital news app serving consumers local, national and international news as well as features, sport and weather in one place. The STV Player offers consumers within STV's licence areas in Scotland the opportunity to enjoy programmes live or on catch-up.
STV content is available across platforms including iOS, Android, YouView and Samsung Smart TV.
