STV ANNOUNCES CONTENT PARTNERSHIP WITH ELEVEN SPORTS
Deal kicks off this weekend with 14 live LaLiga and Serie A football fixtures available free-to-air on the STV Player
Longer term partnership will see two live games on the STV Player every match week
23 November 2018: STV has announced an innovative new content partnership for digital platform, STV Player. Through a developing relationship with ELEVEN SPORTS, two premium football matches (one each from Spain's LaLiga and Italy's Serie A) will be available live and free-to-air every match week on the STV Player.
The STV Player is the UK's fastest growing broadcaster video on demand service with 2.8m registered users. The partnership between STV and ELEVEN SPORTS supports the digital growth strategy of both companies and aims to broaden the range of premium content available on STV Player. It also follows the recent announcement that STV will act as exclusive digital sales agent for ELEVEN SPORTS across all digital platforms and sponsorship as they grow their premium sports business in the UK. Earlier this year, new content partnerships for STV Player were announced with Hopster and Little Dot Studios, as well as an agreement to launch STV Player to Virgin Media's 400,000 Scottish homes for the first time.
The partnership will launch this weekend with 14 matches from LaLiga (Spain) and Serie A (Italy), live and free on the STV Player, played from Friday 23 - Sunday 25 November. Beyond this weekend, ELEVEN SPORTS will make available one match from both LaLiga and Serie A to the STV Player every match week (two live matches in total) featuring some of the biggest teams and rivalries in the football world.
Richard Williams, STV's Managing Director, Digital, said: "This partnership reinforces our commitment to be Scotland's number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player. We're delighted to be partnering with Eleven Sports to bring our viewers free-to-air football featuring the likes of Messi and Ronaldo for the very first time on the STV Player."
Richard Young, Commercial Director, ELEVEN SPORTS UK, said: "Our free-to-air partnership with STV fits perfectly into ELEVEN's 'For the Fans' strategy which aims to make leading football action more accessible for fans at an affordable price.
"STV has fantastic reach across Scotland and this collaboration is another way to drive awareness of our premium football offer to new and diverse audiences.
"Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports' position as a pioneer in the contemporary sports media landscape."
ENDS
For further information, please contact:
Katie Martin, STV
Tel: 0141 300 3109
Email: [email protected]
