Director/PDMR Transaction

AJ Bell plc (Company)

Director/PDMR Transaction - Initial Notification

The Company announces that it was notified on 19 March 2019, that Simon Turner a director/person discharging managerial responsibility (PDMR) in the Company has:

a)   sold 12,279 ordinary shares of £0.000125 each (Ordinary Shares) in the Company at a price of £3.014 each and that the same aggregate number of 12,279 Ordinary Shares have then been purchased by two of his adult children, neither of whom are a person closely associated (PCA), in Individual Savings Accounts in the names of Francesca Katherine Turner and Jamie Paul Turner respectively and a Lifetime Individual Savings Account in the name of Jamie Paul Turner.  The sale and purchases all took place on 18 March 2019;

b)   transferred by way of gift 6,682 Ordinary Shares to his adult child, Mark Stephen Turner, who is not PCA. The transfer took place on 18 March 2019;

c)   transferred by way of gift 478 Ordinary Shares to his adult child, Jamie Paul Turner, who is not a PCA. The transfer took place on 18 March 2019.

The transactions were entered into in accordance with exceptions from the lock up arrangements applicable to Management Selling Shareholders (as defined in the prospectus published in relation to the initial public offering of the Company's shares on 27 November 2018 (Prospectus), as described in paragraph 10 of Part 7 (Details of the Offer) of the Prospectus, of one year in respect of 100% of their shareholdings at Admission (as defined in the Prospectus) and a further one year in respect of 50% of such shareholdings. Notwithstanding the transaction, the Ordinary Shares remain subject to the terms of such lock up arrangements.

Following the above transactions, the number of shares in which Simon Turner has an interest has reduced to 316,302 (representing approximately 0.07% of the Company's total issued share capital).

This announcement, including the notification below, is made in accordance with the requirements of the EU Market Abuse Regulation.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

Name of officer of issuer responsible for making notification: Bruce Robinson (Company Secretary)

Date of notification: 21 March 2019