4 April 2019
ITV to launch new Addressable Advertising Platform
ITV PLC ("ITV") today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.
This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee's advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV's premium VOD service, the ITV Hub.
Carolyn McCall, CEO, ITV said: "This agreement enables ITV to respond to our customers' needs of frictionless targeted advertising in a brand safe environment complementing what they currently do on our channels.
"It accelerates the strategic development of our VOD advertising capabilities and provides a technology platform that will enable ITV to create an industry standard for VOD to match the established system for linear advertising."
Kelly Williams, Managing Director, Commercial, ITV said: "This brings the functionality that's previously only been available on large social platforms to the ITV Hub - offering addressable, targeted advertising around premium content. Our exclusive licence to use Amobee's technology and develop it to best serve the needs of advertisers enables us to create our own platform, and as that rolls out we'll look to invite other broadcasters to join."
For further enquiries please contact:
Investor Relations
Pippa Foulds +44 20 7157 6555 or +44 7778 031097
Charlotte Parker +44 20 7156 6476
Media Relations
Paul Moore +44 7860 794444
Laura Wootton +44 20 7157 3000
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