Director Shareholding and Exercise of Options

ALTITUDE GROUP PLC

 (the "Company" or "Altitude")

Director Dealing

and

Exercise of Options

Altitude Group plc (AIM: ALT), the operator of a leading marketplace for personalised products, announces that the Company has been informed that Graeme Couturier, the Company's Chief Financial Officer and a PDMR, has purchased 41, 176 ordinary shares of 0.4 pence each in the Company ("Ordinary Shares") at a price of 51.0 pence per Ordinary Share (the "Share Purchase").

Mr Couturier has also exercised 52,552 unapproved continued service options over Ordinary Shares at nil cost (the "Option Exercise"). Mr Couturier has stated to the Board of Directors that he has no intention of selling any of the Ordinary Shares that will be issued to him as a result of the Option Exercise.   

Application has been made for the new Ordinary Shares pursuant to the Option Exercise to be admitted to trading on AIM and dealings are expected to commence on 9 October 2019. 

The new Ordinary Shares will rank pari passu with the existing shares of the Company. Following the exercise of options, the Company's issued share capital consists of 68,837,775 Ordinary Shares. Accordingly, the figure of 68,837,775 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in the Company under the FCA's Disclosure Guidance and Transparency Rules.

Following Admission Mr Couturier will be interested in 144,156 Ordinary Shares representing approximately 0.21% of the Company's post Admission issued share capital.

Enquiries:

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them