Infotagion Update

8 April 2020

Iconic Labs Plc ("Iconic Labs" or the "Company")

Media Launch of Infotagion is Viewed by 1million readers

Iconic Labs Plc (LSE:ICON) (the "Company"), a multi-divisional new media and technology business, announces the successful launch of Infotagion by reaching 1million readers.

The Company announced last week that, in partnership with Damian Collins MP, former Chair of the Parliamentary Committee on Culture, Media and Sport, it had established a service to counter the dissemination of incorrect information, in particular through social media, that relates to the Covid-19 pandemic and its related economic and social effects.

In just a matter of days the media launch resulted in more than 70 pieces of individual news covered by the UK's major news outlets including the BBC, ITV, Daily Mail, WIRED, Yahoo, radio and local and specialist news sites.

The phenomenal success of the media launch meant that at least 1million readers viewed the news; it was shared across social media nearly three thousand times and also verified by Facebook and Twitter.

The full list of media coverage surrounding Infotagion can be found here: https://www.iconiclabs.co.uk/infotagion-the-battle-against-disinformation/

In addition to this the group of supporters within governments and organisations around the world continues to grow and the full list is updated on the Infotagion website.

The company has been approached by a number of global organisations about using the Infotagion platform and data. The company looks forward to updating the market with the progress of these plans.

John  Quinlan, Chief Executive Officer of Iconic Labs, said: ""We are delighted with the launch of Infotagion. To receive such a response in such a short period of time just goes to show how important this service is to the public. The support has been unprecedented and the platform is growing day by day. For Twitter and Facebook to verify us so quickly also shows a level of cooperation and trust from them and we thank them for their support. We plan to keep growing this platform and increasing the awareness of what Infotagion and Iconic Labs can achieve."

Social media is providing to be a very powerful and important asset to our communities in the current crisis.  In particular it provides one the most effective means by which people can maintain essential interaction with others, and preserve communities, during this period of social distancing and isolation.

However, there is another side in that social media is one of the primary forums in which disinformation, whether circulated innocently or deliberately, is prevalent. We are therefore very pleased to be able to play a role in helping to counter disinformation about the current Covid-19 pandemic by bringing our expertise and skills to bear on the problem."

Infotagion

The core of the service is a website (www.infotagion.co.uk ) on which users post screenshots of information which they have received from social media or elsewhere.  The submitted information is checked by a team organised by Mr Collins, which includes experts from, inter alia, the WHO and Parliament.  

Market Abuse Regulation (MAR) Disclosure

The information contained within this announcement is deemed by the Company to constitute inside information for the purposes of the Market Abuse Regulation (EU) No. 596/2014.  Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

**ENDS**

For further information, please visit the Company's website www.iconiclabs.co.uk or contact: