Gfinity selected to deliver The eCricket Challenge

RNS Reach announcement (non-regulatory)

17 April 2020

Gfinity plc

Gfinity selected by Willow TV to deliver "The eCricket Challenge" in partnership with BetWay

Gfinity plc (AIM: GFIN), a world-leading esports and gaming solutions provider, announces it has been selected by premier cricket broadcaster Willow TV (owned by the Times Group) to design and deliver "The eCricket Challenge", in partnership with Betway. "The eCricket Challenge" is a TV series that will see some of the biggest names in world cricket competing against each other in the video game Cricket 19.

Gfinity designed and developed "The eCricket Challenge" format where players compete remotely in five-over matches. Through leveraging Gfinity's virtual gaming expertise, cricket superstars from across three continents, were connected for real-time live games. The pre-recorded shows, hosted from the Gfinity Esports Arena in Fulham, London will premiere in the U.S. and Canada, with new episodes every Sunday starting on 19 April 2020.

"The eCricket Challenge" features global superstars including Jofra Archer, Stuart Broad and Liam Plunkett representing England, Kieron Pollard, Jason Holder, and Andre Fletcher joining from West Indies and Glenn Maxwell playing for Australia. 

John Clarke, Gfinity CEO, said: "The eCricket Challenge" is another example of how traditional sport is adapting to the increasing demand for virtual gaming. Watching some of the world's best cricketers relax and play against their peers has created some memorable broadcast moments that fans will love. These shows will bring people closer together and put smiles on faces at a challenging time.

"A key pillar of Gfinity's strategy is to build communities for others and helping organisations reach their key audiences in a virtual world. We are delighted to be partnering with Willow TV and proud to be adding "The eCricket Challenge" in partnership with BetWay to the portfolio of virtual sports and entertainment products."

ENDS

Notes to Editors

Watch: Esports Willow Promo

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About Gfinity

Gfinity is a world leading esports business. Created by gamers for the world's 2.2 billion gamers, Gfinity has a unique understanding of this fast-growing global community.  It uses this expertise to provide both advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on and off-line competitions and industry leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with competitive gaming consumers through its growing community of gamers and its owned competition platform, the "Gfinity Elite Series".

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knock out competitions.

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