- Title:
Executive LTIP award, Director and PDMR dealings - Time:
14:34:57 - Date:
18 May 2020 - Category:
Director/PDMR dealings - ID:
2406N
Mirriad Advertising plc
18 MAY 2020
Mirriad Advertising plc
("Mirriad", the "Company" or the "Group")
Executive LTIP award, Director and PDMR dealings
Mirriad Advertising plc, the computer vision and AI platform company, announces that, under the terms of the Company's long-term incentive plan ("LTIP"), the following awards were granted on 18 May 2020.
| Name and position |
Number of shares subject to option |
| Mark Melvin, EVP, Commercial Development |
1,023,622 |
| David Dorans, Chief Financial Officer |
1,660,800 |
| Niteen Crawford-Prajapati, Chief Technology Officer |
1,440,000 |
| Lianne Norry, Global Chief Marketing Officer |
405,000 |
| Rajasekhar Parakkal, MD India |
586,667 |
| Phil McLauchlan, Chief Scientist |
476,000 |
| Simon John Redding, Head of Engineering |
476,000 |
| Tim Jones, Head of Research |
435,960 |
| Michael Rees, MD APAC |
720,000 |
The options will accrue to recipients evenly over 36 months and will only be capable of exercise at the end of the three-year vesting period. The exercise price for the options is 15p.
The notifications below are made in accordance with the requirements of the Market Abuse Regulations.
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Mark Melvin |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
EVP Demand Partnerships (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 1,023,622 |
| d) |
Aggregated information - Aggregated volume - Price |
1,023,622 £153,543 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
David Dorans |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
CFO (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 1,660,800 |
| d) |
Aggregated information - Aggregated volume - Price |
1,660,800 £249,120 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Niteen Crawford-Prajapati |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
CTO (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 1,440,000 |
| d) |
Aggregated information - Aggregated volume - Price |
1,440,000 £216,000 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Lianne Norry |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
Global CMO (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 405,000 |
| d) |
Aggregated information - Aggregated volume - Price |
405,000 £60,750 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Rajasekhar Parakkal |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
MD India (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 586,667 |
| d) |
Aggregated information - Aggregated volume - Price |
586,667 £88,000 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Dr Phil McLauchlan |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
Chief Scientist (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 476,000 |
| d) |
Aggregated information - Aggregated volume - Price |
476,000 £71,400 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Simon Redding |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
Head of Engineering (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 476,000 |
| d) |
Aggregated information - Aggregated volume - Price |
476,000 £71,400 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Tim Jones |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
Head of Research and Insights (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 435,960 |
| d) |
Aggregated information - Aggregated volume - Price |
435,960 £65,394 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
| 1 |
Details of the person discharging managerial responsibilities / person closely associated |
|
| a) |
Name |
Michael Rees |
| 2 |
Reason for the notification |
|
| a) |
Position / status |
MD APAC (PDMR) |
| b) |
Initial notification / amendment |
Initial notification |
| 3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor |
|
| a) |
Name |
Mirriad Advertising plc |
| b) |
LEI |
213800ZKOK9GIME7HE62 |
| 4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted |
|
| a)
|
Description of the financial instrument, type of instrument Identification code |
Ordinary shares of £0.00001 each ISIN: GB00BF52QY14 |
| b)
|
Nature of the transaction
|
Grant of Options |
| c)
|
Price(s) and volume(s)
|
Exercise price 15p, volume 720,000 |
| d) |
Aggregated information - Aggregated volume - Price |
720,000 £108,000 |
| e) |
Date of the transaction |
18 May 2020 |
| f) |
Place of the transaction |
Outside a trading venue |
ENDS
For further information please visit www.mirriad.com or contact:
| Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer
|
Tel: +44 (0)207 884 2530 |
| Nominated Adviser & Broker: Canaccord Genuity Limited Simon Bridges Thomas Diehl
|
Tel: +44 (0)20 7523 8000
|
| Financial Communications: Charlotte Street Partners Tom Gillingham Andrew Wilson
|
Tel: +44 (0) 7741 659021 Tel: +44 (0) 7810 636995
|
Notes to Editors
About Mirriad
Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.
Mirriad currently operates in the US, Europe and China.
Executive LTIP award, Director and PDMR dealings14:34:5718 May 2020Director/PDMR dealings2406N