ACQUISITION OF INNOVATIONBUBBLE

27 July 2020

THE MISSION GROUP plc

("MISSION", "THE GROUP")

ACQUISITION OF INNOVATIONBUBBLE

MISSION (AIM: TMG), the alternative group for ambitious brands, is pleased to announce the acquisition of Innovationbubble, the international psychological insights and behavioural solutions consultancy.

Innovationbubble will sit at the heart of the Group's business model, extending the expertise and capabilities that it provides to its global network of Agencies through the 'MISSION Advantage.' The consultancy provides research and advice to a growing portfolio of clients from blue-chips including Asda, Aviva, HSBC and a number of leading pharmaceutical businesses, to high profile brands such as Diesel and SpaceNK, helping them better understand what drives the behaviour of their customers and ultimately how to improve marketing activity. 

James Clifton, Chief Executive of The MISSION Group plc, commented: 

"MISSION has a strong track record of integrating earning accretive acquisitions, broadening the Group's range of services, geographic reach and sector expertise. I believe the Covid-19 pandemic will present new opportunities for our business and this acquisition is early testament to our ambitions. 

"We are delighted to welcome the Innovationbubble team into MISSION. In the current environment, their unique insight into customer psychology and behaviour is hugely valuable as businesses look to capitalise on the shifting trends we have seen during these unprecedented times. I am confident their expertise will be an important addition to the suite of services we offer our clients through MISSION Advantage and look forward to working with Dr Simon and the team."

Dr Simon Moore, CEO of Innovationbubble, said:

"MISSION is a fantastic business and the collaborative culture and entrepreneurial spirit which the Group has fostered made them the natural partner for us. 

"We are looking forward to becoming part of MISSION and excited to be working with James and the team as the Group continues to build on its impressive growth to date."

David Morgan, Chairman of MISSION, added:

"In an enormously challenging environment, MISSION has thus far performed remarkably well as a business and the complementary acquisition of Innovationbubble is further testament of the Group's ability to identify opportunities and act decisively."

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NOTES TO EDITORS

About The MISSION Group PLC

MISSION is a collective of creative Agencies led by like-minded entrepreneurs with an independent spirit. Employing 1,150 people across 31 locations across Europe, Asia and the US, the Group successfully combines the expertise of integrated and specialist Agencies to bring about commercially effective solutions to business challenges for some of the world's biggest Clients. 

With an impressive track record of growth, MISSION has continued to acquire new Agencies with fantastic reputations, expanding its service capability even further.

The group also offers Fuse, a central innovation hub through which it has successfully trialled and developed a number of emerging technologies. Many of these have been grown into successful commercial products that bring value to the MISSION family of Agencies. 

www.themission.co.uk

ABOUT INNOVATIONBUBBLE

Innovationbubble is a specialist group of consumer, business, neuro and behavioural psychologists who, using their extensive commercial experience working with Clients, bring both understanding and interventions in terms of audience engagement.

Working across the globe, Innovationbubble has successfully supported businesses in finance, retail, FMCG, travel, technology and healthcare. Employing its unique psychological engines and techniques, Innovationbubble enables clients to work on reality rather than assumption, explaining what its data means from a behavioural point of view and revealing the hidden world of customer and employee decision making. It then works with Client teams to operationalise these scientific insights, utilising their existing understanding of consumers and employees, to make digital, sales and communication outputs more impactful.

Innovationbubble has won multiple awards, helping start-ups reach their next level of growth, established brands be leaders in their sector and those in a crowded market differentiate themselves successfully.

www.innovationbubble.eu