ITV - investment in Cognitive Logic, Inc

20 August 2020

ITV plc

ITV has agreed to invest $1.375 million (c. £1 million) in cash for a minority shareholding in Cognitive Logic, Inc, the 100% owner of InfoSum Limited ("InfoSum"). InfoSum, which is a commercial partner of ITV, is a data infrastructure business which helps connect and activate separated datasets without putting customer data or personally identifiable information at risk.  Alongside content and distribution, data is now an essential ingredient in the media ecosystem.  The equity investment will not be consolidated and will be held at fair value on ITV's balance sheet. 

ENDS

For further enquiries please contact: 

Investor Relations

Pippa Foulds                  +44 7778 031097

Faye Dipnarine              +44 20 7157 6581

Media Relations

Paul Moore                   +44 7860 794444

Grant Cunningham      +44 7764 210742