Contract Renewals

29 September 2020

Brave Bison Group plc

("Brave Bison", the "Company" and together with its subsidiaries the "Group")

Contract Renewals

Brave Bison Group plc (AIM: BBSN), the Social Video Group, announces that it has renewed multi-year agreements with existing clients Link Up TV and Alofoke Radio for Brave Bison's Channel Management Services. The new agreements (three years and two years respectively) each include the management of content, channels, rights, monetisation and audience development.

Alofoke Radio is the biggest radio show in the Dominican Republic and first partnered with Brave Bison in 2014. As a direct result of the relationship, Alofoke is now a leading entertainment brand with 2.5m subscribers and over 230m views on YouTube annually. Brave Bison will continue its role in the management of Alofoke's YouTube channels, as well as acting in an advisory capacity to further grow their eCommerce offering and identify additional revenue opportunities across other digital media platforms.

Link Up TV is one of Europe's leading platforms for emerging music talent. Its grime music channel boasts over 1.4m subscribers and generates more than 400m views on YouTube annually. The partnership will see Brave Bison continue to support with the management of Link Up TV's flagship YouTube channel, as well as help build and implement a new content strategy centred around youth entertainment.

Rashid Kasirye, Founder of Link Up TV, commented: "From the beginning we have always put content front & centre of our strategy and as a result we have built up a loyal and engaged audience base and a reputation for high production and innovation. We're excited to launch a range of new formats in the coming months and having a partner with such a deep understanding of how to succeed on digital platforms is paramount to our success. We are delighted to continue our long-term relationship with Brave Bison and look forward to working with the team on the new series."

Adam Raw, Head of YouTube at Brave Bison, commented: "Both Alofoke Radio and Link Up TV are highly experienced media companies that are able to produce content strands that resonate with a global audience. This influence is why some of the biggest international artists now ask to feature on their respective YouTube channels. We are delighted to be extending our long-standing relationship with both Link Up TV and Alofoke and to support them at this exciting time as they broaden their offering and create new entertainment strands."

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About Brave Bison

Brave Bison is a social video group, specialising in cross-platform video content, connecting global audiences through social media. Its online communities reach over 158 million followers and the Brave Bison Studio provides expertise across strategy, research, data-driven insights, creative and production.

Brave Bison is one of the largest YouTube channel partners, with over 650+ channels offering targeted inventory opportunities, alongside in-house specialists that deliver audience development and optimisation. Its cultural connections and extensive networks have built the business long-standing client relationships with brands including P&G, Land Rover and Lego.