Strategic Partnership and New Original Content

Audioboom Group plc

("Audioboom", the "Company" or the "Group")

Audioboom Launches Strategic Partnership and New Original Content

Audioboom (AIM: BOOM), the leading global podcast company, announces the expansion of its advertising sales operation to Canada through a strategic partnership with Rogers Media, together with a new slate of original content.

Canadian strategic partnership

The partnership will enable the national and local sales teams at Rogers Media, a subsidiary of Rogers Communications, Canada's largest media business, to sell Audioboom's premium host-read and dynamically inserted advertising inventory in Canada.

Canada is Audioboom's fourth biggest market for podcast consumption, and this strategic alignment will enable more efficient monetisation of the Company's content. It follows a similar strategic partnership with the Australian Radio Network which launched successfully in June 2020.

These partnerships highlight Audioboom's continued global expansion, as well as the increased demand for premium content from brands and agencies in the Company's core territories.

New original content

Audioboom also announces a new slate of original content launching across autumn, as it continues to focus on the growth of its production business.

New to the Audioboom Originals Network are:

-       Baby Mamas No Drama which premiered on 29 September. Hosted by stars of Teen Mom 2, Kail Lowry and Vee Rivera, the show has become an immediate hit, reaching number 1 on the Apple Podcast chart;

-       Because Mom Said So featuring the stars of hit US reality show Dance Moms which launches on 8 October; and

-       Raising A Pro, a sports show hosted by ESPN correspondent and NFL mom Annie Apple, premiering 6 November.

Additionally, Audioboom will present new shows to the advertising community at the second UK Interactive Advertising Bureau (IAB) Podcast Upfronts on 8 October. Audioboom will be joined by special guests Heston Blumenthal and Alex Hannaford, host of the Audioboom Original Huddled Masses.

Audioboom's CEO Stuart Last commented: "Rogers Media provides the expertise to create maximum value for our podcast partners and original productions as we continue to expand globally in an efficient manner. Canada is an important territory for us, and I am excited to create new opportunities for Canadian advertisers to work with our premium shows.

Our new slate of Audioboom Originals continues the successful expansion of our creative and production operation. We continue to partner with incredible talent that will bring new audiences to the Audioboom Originals Network."

Enquiries 

About Audioboom

Audioboom is a global leader in podcasting - producing, distributing and monetizing premium audio content to millions of listeners around the world. Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia.

Audioboom provides technology and advertising services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), 'The Cycling Podcast' (UK) and 'The Totally Football Show' (UK).

The Audioboom Originals Network is a slate of content produced by Audioboom including 'The 45^th',  'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Dead Man Talking' and 'Blank Check'.

The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps.  For more information, visit audioboom.com.

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