Sale of GBG Marketing Services

GB GROUP PLC

("GBG", the "Group" or the "Company")

Sale of GBG Marketing Services

GBG, the identity data intelligence specialist, is pleased to announce that it has sold its Marketing Services division to HH Global Interactive Limited ("HH Interactive"), a subsidiary of HH Global Group Limited ("HH Global"). 

This sale supports GBG's strategic focus on its core global capabilities in Location Intelligence, Identity Verification and Fraud Prevention. As a consequence of this strategic focus revenues from Marketing Services have declined in recent years and in FY20 accounted for approximately 2% of Group revenues.

HH Interactive provides a comprehensive suite of marketing services and this transaction will allow GBG's customers to benefit from a broader range of technology and services now required by marketing departments.

Chris Clark, GBG's CEO, commented: "We are pleased to have found a very capable new owner for our Marketing Services team and customers.   HH Interactive has the capability to provide a rich set of marketing-related services and can respond more completely to the increasing needs of our marketing services customers."

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About GBG

GBG offers a range of solutions that help organisations quickly validate and verify the identity and location of their customers.

Our market-leading technology, data and expertise help our customers improve digital access, deliver a seamless experience and establish trust, so that they can transact quickly, safely and securely with their customers online. 

Headquartered in the UK and with over 1,000 team members across 16 countries, we work with 20,000 customers in over 70 countries. Some of the world's best-known businesses rely on GBG to provide digital services and keep the economy moving, from US e-commerce giants to Asia's biggest banks and European household brands.  

To find out more about how we help our customers establish trust with their customers, visit www.gbgplc.com and follow us on LinkedIn and Twitter @gbgplc.