Audioboom expands podcast network

REACH

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

Audioboom extends production partnership with Formula 1 and expands podcast network

The Board of Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the continued expansion of its podcast network through an extension to its partnership with Formula 1, a new commercial agreement with leading sports podcast The Fantasy Footballers, and the launch of RELAX! - an Audioboom Original featuring leading YouTube talent Colleen Ballinger.

'Formula 1'

Audioboom and Formula 1 have extended their co-production partnership until 2023. Audioboom's in-house production unit will continue to produce the popular 'F1: Beyond The Grid' podcast, and will expand their work to include the production of 'F1 Nation'.

Since launching in July 2018, 'Beyond The Grid' has been downloaded more than 24 million times and has been a consistent entry in the Apple Podcast charts globally.

As well as co-producing the official Formula 1 podcasts, Audioboom will provide exclusive advertising sales, technology and distribution.

'The Fantasy Footballers'

Popular sports show 'The Fantasy Footballers' has joined Audioboom's premium network, partnering with the Company for global commercial and marketing opportunities. 'The Fantasy Footballers' is a leading fantasy sports podcast and a regular in Apple Podcasts Top 100. Since it launched in 2014 the show has been downloaded more than 200 million times.

Audioboom will provide exclusive advertising sales and marketing support to the podcast until 2022, following the successful partnership launch during the 2020 NFL season.

Quoted by Forbes as "America's largest fantasy football podcast," the show was listened to more than 50 million times last year.

'RELAX! with Colleen Ballinger and Erik Stocklin'

The Company continues its investment in key creative talent for the Audioboom Originals Network with the launch of 'RELAX!'

Colleen Ballinger is a comedian, actor, producer and New York Times Best Selling Author, known for her YouTube character Miranda Sings. She has more than 40 million subscribers and followers across her video and social channels.

In her new podcast with Audioboom, she teams up with her husband Erik Stocklin, star of Netflix series "Haters Back Off". The show launched on January 13 2021 and went straight to number 1 in the Apple podcast chart.

Stuart Last, CEO of Audioboom, commented: "We continue to execute our growth strategy, scaling our content operation on top of our technology and revenue platform. Our latest content partnerships highlight our core business strengths; high quality podcast production; creative talent development; and market-leading monetisation."

Jonathan Reynolds, Editor In Chief Digital platforms, Formula 1 commented: "Audioboom has proved the perfect partner for our ambitions since we moved into podcasting in 2018. Our intention then remains the same as it is today: To use this exciting medium to deliver compelling storytelling and conversations to F1 fans around the world, and as such we're thrilled to continue and expand our relationship to ensure we reach many more listeners in the coming years."

Jason Moore, host of The Fantasy Footballers commented: "We're thrilled to team up with Audioboom. They offer us the flexibility to continue producing 'The Fantasy Footballers' in the way fans have come to love and expect. This will be an exciting year for the Fantasy Football Community, and we look forward to working with Audioboom to continue the growth of the show."

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded more than 85 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the sixth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

The Audioboom Originals Network is a slate of content developed and produced by Audioboom including 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps. 

About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.