Completion of McColl’s roll-out

15 March 2021

Supreme plc

("Supreme," the "Company" or the "Group")

Completion of McColl's roll-out

Supreme (AIM:SUP), a leading manufacturer, supplier and brand owner of fast-moving consumer products, confirms that it has completed the roll-out of its 88Vape products across McColl's 1,180 convenience store estate nationwide.

This roll-out represents the largest estate within Supreme's customer base, with full floor standing units supplied to showcase 88Vape's products. The contract, which underpins current expectations, was secured with McColl's earlier in the year following a successful trial period for the products in specific stores.

Supreme's 88Vape is the most visible value vaping brand in the UK, with the Company's ownership of the UK's largest e-liquid manufacturing facilities providing Supreme with security over both its supply and the quality of its e-liquid.

Sandy Chadha, Chief Executive Officer of Supreme, commented:

"We are delighted to have completed the roll-out of our 88Vape products into McColls, adding another 1,180 retail points to our extensive UK high street footprint. This sizable contract for our vaping division further demonstrates significant growth opportunities that exist for our business, coupled with the resilience of our growing customer base."

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About Supreme

Supreme supplies products across five key categories; batteries, lighting, vaping, sports nutrition & wellness, and branded household consumer goods. The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.

The Group has over 3,300 active business accounts with retail customers who manage over 10,000 branded retail outlets. Customers include B&M, Home Bargains, Poundland, The Range, Sports Direct,Londis, SPAR, Costcutter, Asda, Halfords, Iceland and HM Prison & Probation Service.  

In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready and JCB licences across 45 countries, Supreme has also developed brands in-house, most notably 88Vape and has a growing footprint in Sports Nutrition and Wellness.

www.investors.supreme.co.uk