Gfinity announces partnership with MapGenie

REACH

15 March 2021

Gfinity plc

("Gfinity" or the "Company")

Gfinity announces new partnership with interactive video game map website MapGenie

Gfinity (AIM: GFIN), a world-leading esports and gaming solutions provider, today announces a new partnership between Gfinity Digital Media ('GDM') and Magic Lamp Technologies Limited, the owner and operator of MapGenie.io, a website that creates interactive video game maps.

Under the partnership, GDM will embed MapGenie's interactive video game maps into relevant articles across its network, allowing users to track their gameplay progress and access wider information and features. This will provide Gfinity with valuable gaming tools that will expand GDM's existing tutorial offering around some of the industry's biggest games. The partnership will drive the advertiser appeal of GDM's websites by increasing dwell time and return user rate. In turn, MapGenie will benefit from an increase in user traffic to its sites and growth across its subscription base.

The announcement forms part of Gfinity's wider strategy to accelerate growth across its GDM group, which receives up to 14 million monthly users and remains on track to deliver target revenues of approximately £2 million for this financial year. GDM growth continues to be delivered through three key areas: enhancing organic growth by maximising the offerings of existing sites including gfinityesports.com; the acquisition of new exciting platforms including Epicstream in December 2020; and partnerships with unique sites like MapGenie, that give Gfinity access to valuable content and technology to improve user experience.

Talal Musa, Head of Gfinity Digital Media said: 

"Through the integration of MapGenie's highly popular interactive maps, we will add further depth to our popular editorial and video content, driving the improvement of core site metrics like returning users, bounce rate and dwell time. Our strategic focus is to drive deeper user engagement across our ecosystem and MapGenie will help us to provide an enriched user experience.

This partnership is the first of many initiatives the GDM will be rolling out over the next few months as we accelerate the growth and engagement of our users."

Oisin O'Neill , Founder of MapGenie said:

"Our goal has always been to enhance the gaming experience for players everywhere - be it tracking down that last collectible for a Platinum trophy or discovering the hidden side quests they missed in their favourite game. By teaming up with Gfinity we hope to share this experience with a wider audience, and to enhance the interactive maps with in-depth tutorials & guides from their expert editorial team."

ENDS

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About Gfinity

Gfinity (AIM: GFIN) is a world leading esports business. Created by gamers for the world's 2.7 billion gamers, Gfinity has a unique understanding of this fast-growing global community.  It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on‑ and off-line competitions and industry‑leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with tens of millions of gamers each month through its digital media group, Gfinity Digital Media.  Gfinity Digital Media includes websites such as: Gfinityesports, RealSport101 , StealthOptional, RacingGame.gg and Epicstream and their respective social channels.

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knockout competitions.

About MapGenie

MapGenie.io is a website that creates interactive video game maps, providing video game players with enhanced user experiences through tracking in-game play progress and enabling access to game features. Owned and operated by Magic Lamp Technologies Limited, MapGenie provides interactive game maps for leading video games including Far Cry, Grand Theft Auto and Assassin's Creed.

Other matters 

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