Unaudited 2020 preliminary results

25 March 2021

 

 

S⁴ Capital plc

("S⁴Capital" or the "Company")

 

Unaudited 2020 preliminary results

 

New age/new era digital marketing model starts to convert at scale

 

Significant growth in like-for-like and pro-forma billings, revenue, gross profit and EBITDA

 

Announcement of MediaMonks conditional combination with Jam3

 

 

 

Financial Highlights

·      Billings* £653.4 million, up 43.4% reported, up 19.6% like-for-like*** and pro-forma** billings £768.4 million, up 22.3%.

·      Revenue £342.7 million, up 59.3% reported from £215.1 million, like-for-like up 15.2%, pro-forma up 20.1%.

·      Gross profit £295.2 million, up 72.3% reported from £171.3 million, like-for-like up 19.4%, pro-forma up 23.7%.

·      Operational EBITDA**** £62.2 million, up 86.1% reported, like-for-like up 18.3%, pro-forma up 30.6%.

·      Operational EBITDA margin 21.1%, up 1.6 margin points on 2019 reported, like-for-like down 0.2 margin points, pro-forma up 1.2 margin points.

·      Operating profit £8.1million versus an operating loss of £3.8 million in 2019. Operating profit is after charging £49.9 million of Adjusting Items relating to acquisitions, amortisation and share based payments (including £7.4 million in deferred, contingent combination payments tied to continued employment). Pro-forma operating profit of £16.9 million versus an operating loss of £1.2 million in 2019.

·      Profit before income tax £3.1 million, after charging adjusting items, versus a loss of £9.2 million in 2019 and pro-forma profit before income tax of £12.1 million

·      Statutory result for the period £3.9 million (loss) after charging adjusting items after taxation versus £10.0 million (loss) in 2019 and pro-forma result for the period of £1.2 million (loss)

·      Adjusted basic net result per share 7.9p versus 5.2p in 2019 and 9.8p pro-forma

·      Basic and diluted net result per share 0.8p (loss) which includes adjusting items after tax versus 2.7p (loss) in 2019 and pro-forma adjusted basic net result per share 0.2p (loss)

·      Year-end net cash***** £51.6 million, even after significant combination payments since £113 million net fundraising in July 2020, reflecting strong liquidity from operations and EBITDA conversion to cash flow from operating activities of 99% versus 74% in 2019

·      Good start to 2021 with like-for-like January gross profit well ahead of budget and with budgeted gross profit growth like-for-like for 2021 of 25%

 

 

 

*Billings is gross billings to client including pass through costs

**Pro-forma numbers relate to unaudited full year non-statutory and non-GAAP consolidated results in constant currency as if the group had existed in full for the year and have been prepared under comparable GAAP with no consolidation eliminations

***like-for-like relates to 2019 being restated to show the unaudited numbers for the previous year of the existing and acquired businesses consolidated for the same months as in 2020 applying currency rates as used in 2020

****Operational EBITDA is EBITDA adjusted for non-recurring items and recurring share-based payments and is a non-GAAP measure management uses to assess the underlying business performance. Operational EBITDA margin is operational EBITDA divided by Gross Profit.

*****Net cash including bank loans

 

Strategic and operational Highlights

·      In January, MediaMonks announced a combination with Circus Marketing, a fully integrated digital agency, based in the Americas and Spain (consolidated as from March 2020).

·      In May, MightyHive announced a combination with Digodat, a leading Latin American data & analytics consultancy (consolidated as from July).

·      In June, MightyHive announced a combination with Lens 10, a leading Australian digital strategy & analytics consultancy (consolidated as from October).

·      In July, MightyHive announced a combination with Orca Pacific, a Seattle-based, Amazon-managed service provider (consolidated as from August) and raised £113 million net proceeds from a placing.

·      In August, MightyHive, announced a combination with BrightBlue Consulting, an award-winning UK-based, data analytics and measurement consultancy (consolidated as from September).

·      In September, BMW/MINI announced a new agency partner network in Europe, called THE MARCOM ENGINE which included MediaMonks, which would be "at the heart of the new constellation". On the same day, MediaMonks announced a combination with Dare.Win, an award-winning, Paris-based, digital creative agency.

·      In November, Mondēlez International confirmed that MediaMonks had won its competitive pitch to manage its tech infrastructure and websites globally, plus content production for North America, Latin America, Asia, Middle-East and Africa.

·      Post year end:

o    In January 2021, MediaMonks announced combinations with Decoded Advertising, an integrated, creative, technology and media agency, based in New York and also combined with Tomorrow, an award-winning, Shanghai-based, creative agency and with Staud Studios, a high-end creative, production studio, specialising in the automotive industry.

o    Also, in January, MightyHive announced a combination with Metric Theory, an integrated performance marketing agency, providing services across search, social and commerce media. Metric Theory and Decoded Advertising were completed on 31 December, 2020 after the market was closed. As a result, the balance sheets of both combinations are included in the consolidated balance sheet of the Group.

o    In February, MightyHive acquired the assets of Datalicious Australia, a Sydney, Melbourne and Brisbane-based data & analytics company.

o    Today, S⁴Capital announced that it has entered into a conditional agreement in relation to a combination of MediaMonks with highly awarded design and experience agency, Jam3, based in Toronto with offices in Amsterdam, Los Angeles and Uruguay.

o    The pace of on-boarding both the new BMW/MINI and Mondēlez "Whoppers" has intensified during the first and second quarters of 2021.

·      Addition of functional talent teams in fashion and luxury, social media and government communications from leading competitors, the first during 2020 and the last two in 2021.

·      Launch of both S4 Fellowship Programme for students from Historically Black Colleges and Universities and in due course, High Schools in the United States and S4 Women Leadership Programme in association with UC Berkeley in California.

·      The Group now has approximately 4,400 people in 31 countries, trending towards double where we were this time last year.

·      In addition to new client BMW/MINI and the significant broadening of our relationship with Mondēlez, there were major new remits from clients such as Google, Facebook, Amazon, Netflix, Procter & Gamble, T-Mobile, Bayer & HP and major new assignments from Cisco, Embibe, Harley Davidson, PayPal, LA28, Shopify and Verizon amongst others, reflecting the strong tech orientation of the Company's client base and the growing healthcare and FMCG focus.

·      Current pipeline running at stronger level than last year

·      Appointment of Miles Young, a leading, industry-knowledgeable Non-Executive Director, to the Board.

Sir Martin Sorrell, Executive Chairman of S⁴Capital plc said:

"Our second full financial year was again outstandingly successful. Having established brand awareness and secured brand trial in the back end of 2018 and in 2019, we set about converting client relationships at scale and now have five "Whoppers" secure or in sight, in line with our ultimate 20 squared objective, that is 20 clients each generating revenues of over $20 million per annum.

 

Pride of place for these achievements should go to our (now) over 4,400 people in 31 countries, who have responded unflinchingly to the colossal strain and challenge of the pandemic. Their creativity, adaptability, resilience and hard work have made this success possible and have started to prove the potency of our new age/new era, digital, data-driven, unitary model, which has started to gain significant traction. The pandemic has, at the same time, accelerated adoption of digital transformation amongst consumers, across all media and within enterprises and, in turn, stimulated the demand from clients for digital marketing expertise.

 

We continued to grow our top line and bottom line at industry leading rates, despite covid-19 and exhibited agility in developing new content revenue streams quickly, such as robotic production, animation and on-line events and driving data & digital marketing net revenues, particularly in the fourth quarter and into this year. We continued to broaden and deepen our Content and Data & digital media practices through organic growth and by the addition of a further four Content and six Data & digital media companies in 2020 and so far in early 2021. We further integrated our unitary client offering around our Content and Data & digital media practices. We broadened and deepened our client roster. We embraced the diversity, equity and inclusion and ESG opportunities and challenges with unique black-orientated fellowship and female executive leadership programmes, changed hiring practices and education programmes and made zero carbon commitments targeting 2024. We achieved double $ and £ Unicorn status in terms of stock market value, in only our second full year, while strengthening our balance sheet to take advantage of short-term opportunities.

 

2021 has started strongly, well in line with our latest three year plan to double organically in three years and we are focused on three objectives for the year - to bed down our two new "Whoppers" and develop and identify five more; to roll-out our unitary branding; and to continue to broaden and deepen our digital client offering by combination. We believe 2021 and 2022 will be very strong years economically, as the world rebounds from the pandemic and spends and invests the huge pandemic-driven fiscal and monetary stimulus. Digital marketing expenditure is closely correlated, but not dependent on GDP growth, just as traditional media spending used to be in the last century."

 

Results webcast and conference call

A webcast will be held at 8.00am GMT. A live webcast of the presentation will be available during the event at: https://brrmedia.news/9ms2h

 

For Q&A:

UK: +44 (0)330 336 9125

US: +1 323-794-2093

Confirmation code: 6050306

 

A further live webcast conference call to cover the results will be held today at 9.00am EDT / 13.00pm GMT and will be available at: https://brrmedia.news/9fjjd

 

For Q&A

US: +1 323-794-2093

UK: +44 (0)330 336 9434

Confirmation code: 2926753

 

 

Enquiries to:

 

S4Capital plc	+44 (0)20 3793 0003
Sir Martin Sorrell, Executive Chairman
Peter Rademaker, Chief Financial Officer
Scott Spirit, Chief Growth Officer
Dowgate Capital Limited (Joint Corporate Broker to S4 Capital plc)	+44 (0)20 3903 7715
James Serjeant
David Poutney
Jefferies International Limited (Joint Corporate Broker to S4 Capital plc)	+44 (0)20 7029 8000
Tony White
Harry Le May
Morgan Stanley & Co. International plc (Joint Corporate Broker to S4 Capital plc)	+44 (0)20 7425 8000
Paul Baker
Alex Smart
Powerscourt (PR Advisor)	+44 (0)7970 246 725 / (0)7917 886 576
Elly Williamson
Jack Shelley

 

 

 

Chairman's Letter

 

Dear Shareowner,

 

My Executive colleagues, Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker, Scott Spirit, Michel de Rijk and I are delighted to present our third full year results for the period ending 31 December 2020 to our fellow shareowners.

 

In 2020, we continued to build our existing relationships with clients such as Google, Facebook, Amazon, Netflix, Procter & Gamble, T-Mobile, Bayer and Mondēlez and won significant new business from BMW/MINI, Cisco, Embibe, Harley Davidson, PayPal, LA28, Shopify and Verizon. Tech clients account for around 55% of revenues, with a growing cadre of healthcare and FMCG clients.

 

We now project five "Whoppers" (clients with revenues over $20 million per annum), as opposed to only two at this time last year. We have also now identified five more potential "Whoppers", where we currently project $5-15 million of revenue per annum and potentially could break through the $20 million per annum level. We are also in the process of identifying five more potential "Whoppers" currently generating under $10 million per annum, bringing the total actual and potential "Whoppers" to 15 out of the target of 20.

 

2020 also saw significant strengthening and deepening of our Content and Data & digital media practices. MediaMonks broadened and deepened its geographical footprint in 2020 and so far in 2021, adding North and Latin American and Spanish content capabilities with Circus Marketing, entering the French market with Dare.Win, combining with Decoded in the United States, doubling up in Shanghai with Tomorrow and opening up in Germany with Staud Studios to build on the BMW/MINI relationship. MediaMonks also added significant talent from competitors in the areas of fashion and luxury, new digital media social content and digital government communications. MightyHive was even more active in 2020 and so far in 2021, building its data & analytics capability inside and outside the United States through the addition of Digodat in Latin America, Lens 10 in Australia and New Zealand, Orca Pacific specialising in the Amazon platform in Seattle, BrightBlue Consulting in the UK and a second Datalicious operation in Australia to complement South Korea. MightyHive also stepped up its performance media capabilities adding Metric Theory.

 

Both MediaMonks and MightyHive have integrated each combination into our Content and Data & digital media practices and brands and we are starting to roll out our unitary brand. We already operated as a single P&L, pretty much from inception, so as to develop and maintain a seamless, fully integrated offer for our clients. In addition, although nothing good can be said to have come from it, the pandemic did enable us to consolidate separate offices on a city-by-city basis faster, as existing leases were terminated more quickly. In addition, property consolidation will be assessed faster as vaccinations start to kick-in and lockdowns ease, starting in the second quarter of 2021. There is little doubt that we will not go back to the old normal in terms of office location, layout and use. There will be more flexible working from home, probably about 40% of the working week, with more flexible commuting times, more dispersed working and living patterns and different office layouts, with separate spaces for our people to meet, to work and to engage with clients. We are also starting to increasingly consolidate our strategic, client content and data and programmatic offer at the S⁴Capital level.

 

Our focus on both developing our advertising and marketing services know how and geographical expansion, particularly in Asia Pacific, was further underlined by the appointment of Miles Young, Warden of New College, Oxford University as a non-executive director. He was formerly my colleague at WPP, where he was at Ogilvy for 35 years and ran it very successfully for eight years until 2016, expanding their footprint aggressively in growth areas such as digital content and media and Asia Pacific, particularly China and India - truly one of David Ogilvy's "Gentlemen with Brains".

 

 

Summary of results

 

 

Condensed Consolidated Income Statement
For the period ended 31 Dec 2020 (unaudited)
					Year ended		Year ended					Like for like cc					Proforma			Proforma
					31 Dec 2020		31 Dec   2019					Year ended 31 Dec 2019					Year ended 31 Dec 2020			Year ended 30 Dec 2019
For the period ended 31 December					₤'000		₤'000		YoY%			₤'000		YoY%			₤'000			₤'000			YoY%
Revenue					342,687		215,132		59%			297,410		15%			421,092			350,576			20%
Cost of sales					47,505		43,814		8%			50,129		-5%			52,137			52,324			0%
Gross profit					295,182		171,318		72%			247,281		19%			368,955			298,252			24%
Net operating expenses					287,049		175,153		64%			247,079		16%			352,008			299,422			18%
Operating profit/ (loss)					8,133		(3,835)		-			202		3919%			16,948			(1,170)			-
Adjusted operating profit					57,950		31,148		86%			50,019		16%			80,453			62,335			29%
Adjusting items					(49,817)		(34,983)		-			(49,817)		-			(63,505)			(63,505)			-
Operating profit/ (loss)					8,133		(3,835)		-			202		3919%			16,948			(1,170)			-
Net finance expense					(5,037)		(5,360)		-			(5,672)		-			(4,821)			(5,530)			-
Profit / (loss) before income tax					3,096		(9,195)		-			(5,469)		-			12,126			(6,700)			-
Income tax expense					(7,025)		(845)		-			(3,436)		-			(13,323)			(6,543)			-
Loss for the period					(3,929)		(10,040)		-			(8,905)		-			(1,197)			(13,243)			-
Reconciliation to operational EBITDA
Operating profit / (loss)					8,133		(3,835)					202					16,948			(1,170)
Adjusting items					49,817		34,983					49,817					63,505			63,505
Depreciation (excluding right-of-use asset depreciation)					4,228		2,260					2,520					4,679			2,829
Operational EBITDA					62,178		33,408		86%			52,539		18%			85,132			65,164			31%
Central costs					6,112		5,817					5,859					6,112			5,859
Operational EBITDA before central costs					68,290		39,225		74%			58,398		17%			91,244			71,023			28%
Reconciliation to adjusted operating profit
Operating profit / (loss)					8,133		(3,835)					202					16,948			(1,170)
Adjusting items					49,817		34,983					49,817					63,505			63,505
Adjusted operating profit					57,950		31,148		86%			50,019		16%			80,453			62,335			29%
Reconciliation to adjusted result before income tax
Result before income tax					3,096		(9,195)					(5,469)					12,126			(6,700)
Adjusting items					49,817		34,983					49,817					63,505			63,505
Adjusted result before income tax					52,913		25,788		105%			44,348		19%			75,631			56,805			33%
Reconciliation to adjusted result for the period
Result for the period					(3,929)		(10,040)					(8,905)					(1,197)			(13,243)
Adjusting items					49,817		34,983					49,817					63,505			63,505
Tax on adjusting items					(6,996)		(5,957)					(6,996)					(10,401)			(10,401)
Adjusted result for the period					38,892		18,986		105%			33,916		15%			51,907			39,861			30%
Earnings per share
Weighted average number of shares in issue for the purpose of basic and adjusted net result per share					493,290,974		368,067,662					493,290,974					529,788,744			529,788,744
Net result attributable to equity owners of the Company (£'000)					(3.929)		(10,040)					(8,905)					(1,197)			(13,243)
Basic net result per share (pence)					-0.8		-2,7					-1.8					-0.2			-2.5
Diluted net result per share (pence)					-0.8		-2,7					-1.8					-0.2			-2.5
Adjusted non-recurring expenses and acquisition related expenses					15,768		12,806					15,768					15,768			15,768
Share based compensation					12,331		7,177					12,331					12,331			12,331
Revaluation contingent considerations					(1,430)		0					(1,430)					(1,430)			(1,430)
Adjusted amortisation of intangible assets related to acquisitions					23,148		15,000					23,148					36,836			36,836
Adjusted tax on adjustments					(6,996)		(5,957)					(6,996)					(10,401)			(10,401)
Adjusted net result					38,892		18,986					33,916					51,907			39,861
Adjusted Basic net result per share (pence)					7.9		5.2		53%			6.9		15%			9.8			7.5			30%
Gross margin per territory
Americas					206,316		117,062		76%			173,258		19%			270,550			216,543			25%
EMEA					58,233		40,765		43%			52,776		10%			65,216			58,618			11%
Asia-Pacific					30,633		13,490		127%			21,248		44%			33,190			23,091			44%
Total					295,182		173,318		72%			247,281		19%			368,955			298,252			24%
Gross margin per practice
Content					220,497		113,365		95%			182,792		21%			264,671			210,117			26%
Programmatic					74,685		57,953		29%			64,489		16%			104,285			88,135			18%
Total					295,182		171,318		72%			247,281		19%			368,955			298,252			24%

 

 

 

Turning to the results themselves, we thought it would be most useful to compare the reported results not only with last year's reported results, but also on an unaudited like-for-like and unaudited pro-forma basis, particularly given the continued rapid inorganic expansion of the Company in 2020.

Billings were £653.4 million, up 43.4% on a reported basis, up 19.6% like-for-like and up 22.3% pro-forma. Controlled Billings, that is billings we influenced in addition to billings that flowed through our income statement, were approximately £2.3 billion (2019: £1.9 billion). Revenue was £342.7 million, up 59.3% from £215.1 million on a reported basis, up 15.2% like-for-like, and up 20.1% on a pro-forma basis. Gross profit was £295.2 million, up 72.3% reported, up 19.4% like-for-like, and up 23.7% pro-forma. Operating profit was £8.1 million versus an operating loss of £3.8 million in 2019. Operational EBITDA was £62.2 million, up 86.1% reported, up 18.3% like-for-like, and up 30.6% pro-forma. Operational EBITDA margin was 21.1%, up 1.6 margin points versus 19.5% reported in 2019, down 0.2 margin points like-for-like and, up 1.2 margin points pro-forma. Adjusted basic net result per share was 7.9p versus 5.2p in 2019, 6.9p like-for-like and 9.8p pro-forma. Statutory result for the period was £3.9 million (loss), versus a reported £10.0 million (loss) in 2019, after charging under IFRS £7.4 million of combination payments, which were tied to the continued employment of key merger share-owning principals. Although such contractual provisions result in a non-cash charge to the income statement, your Board believes this is a better commercial approach given the nature of our business. Basic and diluted net result per share were 0.8p (loss) per share, versus 2.7p (loss) in 2019, like-for-like 1.8p (loss) per share and pro-forma 0.2p (loss) per share. Year-end net cash was £51.6 million, despite making £83 million in cash combination payments, since the £113 million gross equity fundraising in July 2020 and reflecting strong cash flow from operating activities with 99% operating cash flow conversion from EBITDA. In line with our first half statement in September 2020, Operational EBITDA margins improved significantly in the second half from 14.5% to 25.8%, as the first half increased investment in people yielded higher productivity in the second half.

 

Pro-forma billings were £768.4 million. Pro-forma revenue was £421.1 million and pro-forma gross profit was £369.0 million up 20.1% and 23.7% respectively in 2019. Pro-forma operational EBITDA was £85.1 million, up 30.6% on 2019, with operational EBITDA margin at 23.1%, up 1.2 margin points on the previous year. Pro-forma adjusted operating profit excluding adjusting items of £63.5 million, is £80.5 million, up 29.1% on the previous year. Pro-forma adjusted pre-tax profits were £75.6 million versus £56.8 million in the previous year, up 33.1%. Pro-forma adjusted result for the period was £51.9million, up 30.2%. Adjusted pro-forma basic earnings per share before exceptional items were 9.8p, up from 7.5p in the previous year. The Board continues to recommend no dividend given the growth opportunities that beckon.

 

By geography, on a pro-forma basis, the Americas accounted for 73.3% of gross profit against 72.6% in 2019.  Europe, the Middle-East and Africa represented 17.7% of gross profit against 19.7% in 2019. Asia-Pacific represented 9.0% of gross profit against 7.7% in 2019. Growth in gross profit was up 24.9% in the Americas, 11.3% in Europe, Middle-East and Africa and 43.7% in Asia-Pacific. Our long-term objective is to achieve a geographic distribution of 40% in the Americas, 20% in Europe, the Middle-East and Africa and 40% in Asia-Pacific, particularly given the likely continuing rise of China and India and despite the US/China trade frictions.

 

By practice, on a pro-forma basis, Content accounted for 71.7% of gross profit against 70.4% in 2019. The Data & digital media practice represented 28.3% of gross profit against 29.6% in 2019. Growth in gross profit was up 26.0% like-for-like at the Content practice and up 18.3% at the Data & digital media practice. Our long-term objective is to achieve a practice distribution around two-thirds Content and one-third Data & digital media, emphasising the growing importance of digital video.

 

Significant new business wins include assignments from Google, Facebook, Amazon, Netflix, Procter & Gamble, T-Mobile, Bayer, HP, Cisco, Embibe, Harley Davidson, PayPal, LA28, Shopify and Verizon amongst others as we expanded our tech client portfolio and presence in healthcare and FMCG. Encouragingly, our current pipeline is proportionally ahead of last year's level.

 

The Environment, Social and Governance

 

In 2020, the Company upped its game significantly in all three areas. We actively track our CO^2.emissions and perform competitively with a sample of other similar companies in the areas of gender and diversity. We have committed to achieving zero greenhouse gas emissions by 2024, in response to the World Economic Forum 2020 Davos Manifesto and were the first advertising and marketing firm to commit to the Amazon Climate Challenge, which has a longer term objective in relation to zero emissions. We are seeking B Corp status by the end of the year.

 

Last year, we averaged a 0.82 female to male ratio across the firm, representing a significant improvement over last year's ratio of 0.47. In response to the tragic killing of George Floyd and the surge behind the Black Lives Matter movement, we organised a firm-wide, matched contribution campaign, which raised $0.3 million for four key black charities. We, immediately, also began to intensify changes in our hiring and educational policies in relation to diversity, equality and inclusion, with a public commitment to publish annually and improve our diversity numbers so as to be representative of the communities we work in. We are already approximately 40% People of Colour in the United States, with strong Hispanic and Asian representation, in particular. In the markets we can legally measure, we are approximately 5% Black, which, for example in the United States, still represents significant under-representation of the communities we work in. In California, such a percentage may be representative, but nationally, where the proportion is 13% and in New York, where it is 25%, it is unacceptable. These are our objectives. We have also hired our first Fellows (and Fellowesses) in the S4 Fellowship Programme, who exclusively come from Historically Black Colleges and Universities in the United States. We have outstanding recruits for this four-year, multi-practice programme, who will be evangelising the programme across the United States shortly into High Schools too. Finally, we have just started the S4 Women Leadership Programme, identifying 50 female leaders from across the firm to study on-line with UC Berkeley, California for the next 18 months.

 

Across S⁴Capital we donated an additional $0.4 million to charities and also aim to contribute to society and the needs of the planet with our Projects for Good, which are all related to the United Nations Sustainable Development Goals. In 2020, we delivered 41 Projects for Good.

 

We also launched S⁴ Impact Day globally, a volunteering day when all our 4,400 people in 31 countries can tangibly give back to the communities of which they are a part.

 

As regards Governance, we continued to enhance the Board with the addition of one new Director, now with four female and four male Non-Executive Directors. The recommendations of Lord Hill's Report to the UK's Chancellor of the Exchequer also provides a possible pathway to a premium or standard listing with fund indexation, if, of course, the recommendations are accepted.

 

Outlook and current trading

All-in-all, we continued to fire on all cylinders in 2020, with like-for-like revenue and gross profit up 15.2% and 19.4% and pro-forma revenue and gross profit growth of 20.1% and 23.7% and a pro-forma operational EBITDA margin of over 23%, after central costs. January 2021 like-for-like gross profit growth was strong and ahead of budget. This performance is planned to continue into 2021, with budgets and plans targeting strong revenue, gross profit growth and improving operational EBITDA margin and the three-year plan for 2021-3 targeting a doubling of the firm organically, excluding combinations.

 

There is no doubt that covid-19 has had a devastating impact on the global economy and society. Our people have been put under immense strain, particularly with the illness and loss of family members. We applaud their resilience, hard work and success and thank them for all their efforts. We took the view that we would not make significant reductions in the number of people in the firm, nor rely in any significant way on government support or funding. This was a bold thing to do, particularly in the pressure cooker of the end of the first quarter and beginning of the second quarter in 2020. Our Content practice, representing about three quarters of our business pivoted very quickly to robotic production and animation and converting live events to virtual ones. We, therefore, created significant new content revenue streams very quickly, with April 2020 being the weakest like-for-like growth month, but still a growth month. There was then a steady progression in the Content practice gross profit organic growth rate through 2020 and into 2021. The Data & digital media practice was more impacted by covid-19 in Quarters 2 and 3 2020, but still grew gross profit organically significantly over those quarters, with the growth accelerating markedly in Quarter 4 and into 2021.

 

Overall, it is clear that covid-19 has accelerated the adoption of digital transformation and digital media at three levels. Firstly, at the consumer level, with consumers buying groceries and essentials on-line, educating their kids on-line, using financial services on-line and gorging on on-line entertainment and gaming. Secondly, media trends have been accelerated, with the streamers like Netflix and Disney+ gaining on free to air tv, traditional newspapers and magazines under greater pressure from digital alternatives and traditional outdoor being increasingly eclipsed by digital outdoor. Finally, enterprise adoption of digital transformation has accelerated, as covid-19 disrupted steady state growth and during that disruption "change agents" have been given more oxygen to implement digital organisational change.

 

It is also clear that the Company's purely digital model based on first party data (reinforced by the recent privacy policy decisions by Apple and Google) fuelling the creation, production and distribution of digital advertising content and distributed by digital media is increasingly resonating with clients. Our tag line "faster, better, cheaper" or "speed, quality, value" and unitary, one P&L structure also appeal strongly. The imperatives for 2021 continue to be to move beyond brand awareness and brand trial to greater client conversion at scale and achieving our 20 squared objective as rapidly as possible; to roll out our unitary branding; and to broaden and deepen our service capability through mergers and combination.

 

 

Best wishes,

 

Sir Martin Sorrell

Executive Chairman

 

 

About S⁴Capital

S⁴Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

 

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in two practice areas: Data & digital media and Content, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.

 

Digital is by far the fastest-growing segment of the advertising market. S⁴Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 60% and by 2024 to approximately 66%, accelerated by the impact of covid-19.

 

S⁴Capital combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

 

In April 2019, MightyHive combined with ProgMedia to expand operations into Latin America and MediaMonks acquired film studio Caramel Pictures to expand content studio capabilities. In June 2019, MediaMonks announced a planned combination with Australia-based BizTech, a leading marketing transformation and customer experience company. In August 2019, MediaMonks combined with Amsterdam-based digital influencer marketing agency IMA. In October 2019, MediaMonks combined with Firewood Marketing, the largest digital marketing agency based in Silicon Valley, that was recently ranked, along with MediaMonks and Circus (see below), as one of the fastest growing agencies by Adweek, and MightyHive combined with award-winning UK-based digital analytics, biddable media and data science company ConversionWorks and South Korea-based data and analytics consultancy MightyHive Korea. In November 2019, MediaMonks announced its combination with Delhi-based content creation and production company WhiteBalance (completed in August 2020 - the delay due to necessary merger clearance procedures) and then with fully integrated digital agency Circus Marketing in January 2020 (completed in March 2020). 

 

In May 2020, MightyHive announced a combination with Digodat, one of the leading Latin American data and analytics consultancies, and in June 2020, MightyHive announced its combination with Lens10, a leading Australian digital strategy and analytics consultancy. In July 2020, MightyHive announced a combination with Orca Pacific, a market leading full-service Amazon agency and boutique consultancy firm based in Seattle. In August 2020, MightyHive announced a combination with London-based Brightblue, an econometric and media optimisation consultancy. In September 2020, MediaMonks announced its combination with Dare.Win, expanding its geographical presence to France. In January 2021, MediaMonks announced its combination with integrated creative, technology and media agency Decoded Advertising, Shanghai based creative agency TOMORROW and Stuttgart based automotive specialist STAUD STUDIOS. MightyHive also announced its combination with integrated digital performance marketing agency Metric Theory. In February 2021, MightyHive acquired the assets of Datalicious, a leading Google Marketing Platform, Google Cloud and Google Analytics partner in Asia Pacific.

 

On 16 July 2020, S⁴Capital announced the successful placing of 36,766,642 new ordinary shares at a price of 315p raising approximately £116 million gross proceeds which will be used for further expansion and combination purposes.

 

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker and Scott Spirit all joined the S⁴Capital Board as Directors. The S⁴Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and Miles Young.

 

The Company now has over 4,400 people in 31 countries across the Americas, Europe, the Middle East and Africa and Asia-Pacific and a current market capitalisation of approximately £2.5 billion (c.$3.5 billion), and would rank around the FTSE 150. It achieved Unicorn status in a little over one year, unique in the advertising and marketing services industry

 

Sir Martin was CEO of WPP for 33 years, building it from a £1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalisation of over £16 billion on the day he left. Today its market capitalisation is £11 billion. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

 

 

 

Unaudited consolidated statement of profit or loss

For the year ended 31 December 2020

					2020 Unaudited	2019 Unaudited
		Notes			£'000	£'000
Revenue					342,687	215,132
Cost of sales					47,505	43,814
Gross profit					295,182	171,318
Personnel costs					205,135	111,572
Other operating expenses					30,561	25,803
Acquisition and set-up related expenses					14,338	12,806
Depreciation and amortisation					37,015	24,972
Total operating expenses					287,049	175,153
Operating profit (loss)					8,133	(3,835)
Adjusted operating profit					57,950	31,148
Adjusting items					(49,817)	(34,983)
Operating profit (loss)					8,133	(3,835)
Finance income					698	20
Finance expenses					(5,735)	(5,380)
Net finance expenses					(5,037)	(5,360)
Profit (loss) before income tax					3,096	(9,195)
Income tax expense		5			(7,025)	(845)
Loss for the year					(3,929)	(10,040)
Attributable to owners of the Company					(3,929)	(10,040)
Attributable to non-controlling interests					-	-
					(3,929)	(10,040)

 

 

Loss per share is attributable to the ordinary equity holders of the Company

Basic loss per share (pence)		3			(0.8)	(2.7)
Diluted loss per share (pence)		3			(0.8)	(2.7)

 

 

 

 

 

Unaudited consolidated statement of comprehensive income

For the year ended 31 December 2020

					2020 Unaudited	2019 Unaudited
					£'000	£'000
Profit (loss) for the year					(3,929)	(10,040)
Other comprehensive income (loss)
Items that may be reclassified to profit or loss
Foreign operations - foreign currency translation differences					2,905	(20,620)
Total other comprehensive income (loss)					2,905	(20,620)
Total comprehensive loss for the year					(1,024)	(30,660)
Attributable to owners of the Company					(1,024)	(30,660)
Attributable to non-controlling interests					-	-
					(1,024)	(30,660)

 

 

 

Unaudited consolidated balance sheet

At 31 December 2020

 

					2020 Unaudited	2019 Unaudited
		Notes			£'000	£'000
Assets
Non-current assets
Intangible assets		4			799,129	540,129
Right-of-use assets					21,653	25,779
Property, plant and equipment					14,537	9,730
Deferred tax assets					2,068	1,086
Other receivables					2,125	2,731
					839,512	579,455
Current assets
Trade and other receivables					181,391	126,353
Cash and cash equivalents					142,052	66,106
					323,443	192,459
Total assets					1,162,955	771,914
Liabilities
Non-current liabilities
Deferred tax liabilities					62,100	54,834
Loans and borrowings					44,819	42,374
Lease liabilities		5			15,942	18,787
Contingent consideration					32,593	3,669
Other payables					1,941	2,007
					157,395	121,671
Current liabilities
Trade and other payables					191,125	118,014
Contingent consideration and holdback					35,742	51,202
Loans and borrowings					45,623	-
Lease liabilities					7,047	7,975
Tax liabilities					12,480	6,751
					292,017	183,942
Total liabilities					449,412	305,613
Net assets					713,543	466,301
Equity
Attributable to owners of the Company
Share capital					135,516	117,307
Reserves					577,927	348,894
					713,443	466,201
Non-controlling interests					100	100
Total equity					713,543	466,301

 

 

 

Unaudited consolidated statement of cash flows

For the year ended 31 December 2020

					2020 Unaudited	2019 Unaudited
					£'000	£'000
Cash flows from operating activities
Profit (loss) before income tax					3,096	(9,195)
Financial income and expenses					5,037	5,360
Depreciation and amortisation					37,015	24,972
Share based compensation					12,331	7,177
Acquisition and set-up related expenses					14,338	12,806
Increase in trade and other receivables					(29,282)	(31,288)
Increase in trade and other payables					29,893	22,310
Cash flows from operations					72,428	32,142
Income taxes paid					(10,758)	(7,571)
Net cash flows from operating activities					61,670	24,571
Cash flows from investing activities
Investments in intangible assets					(34)	(1,578)
Investments in property, plant and equipment					(7,396)	(7,865)
Acquisition of subsidiaries, net of cash acquired					(124,155)	(56,954)
Financial fixed assets					871	(779)
Cash flows from investing activities					(130,714)	(67,176)
Cash flows from financing activities
Proceeds from issuance of shares					113,386	97,451
Additional borrowings					45,378	22,418
Payment of lease liabilities and interest					(12,175)	(6,687)
Repayments of loans and borrowings						(24,119)
Interest paid					(742)	(4,744)
Cash flows from financing activities					145,847	84,319
Net movement in cash and cash equivalents					76,803	41,714
Cash and cash equivalents beginning of the year					66,106	25,005
Exchange gain/(loss) on cash and cash equivalents					(857)	(613)
Cash and cash equivalents at 31 December					142,052	66,106