Gfinity expands partnership with Venatus

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8 April 2021

Gfinity plc

("Gfinity" or the "Company")

Gfinity expands strategic partnership with Venatus

Gfinity (AIM: GFIN), a world-leading esports solutions provider, today announces the extension of its partnership with global advertising technology platform, Venatus. Under the new agreement Venatus will continue to monetise Gfinity's web platforms, extending its remit to include most of the group's fast-growing websites. The agreement is the latest in a series of strategic partnerships under Gfinity's publishing platform, Gfinity Digital Media (GDM), which is on track to deliver revenues of £2 million in FY21.

The renewal of the successful partnership with Venatus will extend to all of GDM's websites, excluding EpicStream. This includes RacingGames.gg which has grown from 1,000 to 120,000 users since November 2020 and MTGRocks.com which has attracted over 200,000 monthly fans since its launch in February 2021. Venatus will continue to support the monetisation of new websites in the GDM network through advertising space and connecting publishers and brands with gamers and esports enthusiasts. The partnership will also see further collaboration on sales, bespoke content and a number of innovative new products.

Formed in May 2020, GDM delivered £1 million of revenue in the first half of the financial year 2021. Today's announcement builds on Gfinity's wider strategy to accelerate growth across the GDM group by collaborating with valuable partners across the gaming ecosystem.

John Clarke, Gfinity Chief Executive said: "We are delighted to announce the expansion of our relationship with Venatus to drive engagement across some of our fast-growing websites. GDM continues to deliver against our key strategic pillar of "what we own", collaborating with some of the most innovative names in the digital gaming space, sharing expertise and technology to cross-sell to an ever-growing community of gamers."

Rob Gay, CEO of Venatus said: "We're excited to expand our global relationship with Gfinity as the sole monetization partner across their growing portfolio of gaming sites. Since launching our partnership in March 2020, Venatus has delivered direct and programmatic campaigns for some of the world's biggest brands. The Gfinity brand is a huge asset to Venatus as a trusted brand within the esports space, offering high performance across various creative formats. We look forward to continuing our partnership, bringing new clients to these gaming and esports channels."

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About Gfinity

Gfinity (AIM: GFIN) is a world leading esports business. Created by gamers for the world's 2.7 billion gamers, Gfinity has a unique understanding of this fast-growing global community.  It uses this expertise both to provide advisory services and to design, develop and deliver unparalleled experiences and winning strategies for game publishers, sports rights holders, commercial partners and media companies.

Gfinity connects its partners with the esports community in authentic and innovative ways. This consists of on‑ and off-line competitions and industry‑leading content production. Relationships include EA SPORTS, Activision Blizzard, F1 Esports Series and the Forza Racing Championship.

Gfinity connects directly with tens of millions of gamers each month through its digital media group, Gfinity Digital Media.  Gfinity Digital Media includes websites such as: Gfinityesports, RealSport101, StealthOptional, RacingGames.gg, MTGRocks.com and their respective social channels.

All Gfinity services are underpinned by the Company's proprietary technology platform delivering a level playing field for all competitors and supporting scalable multi-format leagues, ladders and knockout competitions.