Show launches and partnership extensions

REACH

Audioboom Group plc

("Audioboom", the "Group" or the "Company")

Audioboom expands podcast network with new show launches and partnership extensions

The Board of Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the continued expansion of its podcast network through strategic partnership extensions with True Crime Obsessed and The Morning Toast, a new development and production deal with The Obsessed Network, and the launch of Dark Air - an Audioboom Original featuring star of The Office (US) Raine Wilson.

'True Crime Obsessed and The Obsessed Network'

Audioboom has expanded and extended its strategic partnership with leading podcast True Crime Obsessed, including a development deal to launch new podcasts under the Obsessed Network brand.

True Crime Obsessed has been downloaded more than 70 million times since partnering with Audioboom in 2017. The new distribution and exclusive monetisation deal extends the partnership until 2024.

Audioboom will also support the development of a new slate of podcasts for the Obsessed Network. Existing network shows include Obsessed With: Disappeared, Strange & Unexplained with Daisy Egan, and Crimes of the Centuries. Audioboom and the True Crime Obsessed team will develop and launch additional podcasts under the network banner over the coming three years.

'Dark Air with Terry Carnation'

The Company continues its investment in key creative talent for the Audioboom Originals Network with the launch of 'Dark Air with Terry Carnation'.

The show is written by, and stars, Raine Wilson - known globally for his portrayal of Dwight Shute in the NBC sitcom The Office.

Dark Air is a scripted, comedy series exploring the life of Terry Carnation, the fictional host of a late-night paranormal radio show. Guest appearances during the first season include Angela Kinsey and Susan Sarandon.

Dark Air premiered as part of the Audioboom Originals Network on 1^st April 2021, reaching the Top 25 of Apple's US Podcast chart.

'The Morning Toast'

Popular daily podcast The Morning Toast has renewed its partnership with Audioboom until 2022. The Company will develop global commercial, distribution and marketing opportunities for the show.

Hosted by Claudia and Jackie Oshry, The Morning Toast is a lifestyle and pop culture podcast which has been downloaded more than 90 million times since joining Audioboom's premium network in 2018.

Stuart Last, CEO of Audioboom, commented: "We continue to lead the way for quality content and creative talent development, and market-leading monetisation across our global podcast network. Our content focused growth strategy is accelerating our audience reach and providing strong revenue opportunities for the business."

Patrick Hinds, Host of True Crime Obsessed and founder of the Obsessed Network commented: "Building a podcast network has always been a dream of mine. I'm very grateful for Audioboom's support and excited about the projects we have in the pipeline."

Rain Wilson, in character as Terry Carnation, commented: "I'm beyond thrilled to announce a return to the scintillating airwaves of Dark Air, where I am open to discussing everything under the moon, if, that is, you believe the moon exists. No subject is off limits on my legendary paranormal call-in show. None whatsoever. Except elves. Oh, and also my recent descent into madness."

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded more than 85 million times each month by 25 million unique listeners around the world. Audioboom is ranked as the fourth largest podcast publisher in the US by Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial services for a premium network of 250 top tier podcasts, with key partners including 'Casefile True Crime' (US), 'Morbid' (US), 'True Crime Obsessed' (US), 'The Morning Toast' (US), 'No Such Thing As A Fish' (UK), and 'The Cycling Podcast' (UK).

The Audioboom Originals Network is a slate of content developed and produced by Audioboom including 'Baby Mamas No Dramas', 'Covert', 'It's Happening with Snooki & Joey', 'Mafia', 'Huddled Masses' and 'What Makes A Killer'.

Audioboom operates internationally, with operations and global partnerships across North America, Europe, Asia and Australia. For more information, visit audioboom.com. The platform allows content to be distributed via Apple Podcasts, Spotify, Pandora, Amazon Music, Deezer, Google Podcasts, iHeartRadio, RadioPublic, Saavn, Stitcher, Facebook and Twitter as well as a partner's own websites and mobile apps. 

About Reach announcements

This is a Reach announcement. Reach is an investor communication service aimed at assisting listed and unlisted (including AIM quoted) companies to distribute media only / non-regulatory news releases into the public domain. Information required to be notified under the AIM Rules for Companies, Market Abuse Regulation or other regulation would be disseminated as an RNS regulatory announcement and not on Reach.