Appointment of Chief Revenue Officer

APPOINTMENT OF CHIEF REVENUE OFFICER

6 May 2021

Mirriad Advertising plc

("Mirriad" or the "Company")

Mirriad, the leading in-content advertising company, is pleased to announce that Miles Lewis has been appointed Chief Revenue Officer.

Following the recent hire of Philip Mattimoe as Chief Technology Officer and the appointment of Kelsey Lynn Skinner as a non-executive director, this hire comes as the Company focuses on growing revenue, preparing for scale and continuing to increase shareholder value.

Leveraging extensive sales experience in driving growth, Miles will be responsible for aligning revenue-generating teams and building strategic partnerships. He brings over 30 years of expertise in media, advertising, music, and technology to the role.

Miles previously held positions as Head of Agency Sales at AOL UK where he increased revenue from zero to tens of millions, and while subsequently Senior Vice President of sales at Last.fm he was responsible for a 145% upswing in revenue. He then moved to become Senior Vice President of International at Shazam Entertainment, and following a successful exit to Apple Inc, Miles joined Melody VR as Chief Commercial Officer, where he was responsible for creating, launching and scaling its commercial plans.

Stephan Beringer, CEO of Mirriad, said: "Miles' previous experience aligns perfectly with our key areas and sectors as we focus on developing and delivering the technology that will come to define the in-content advertising space. He will play an important role in driving the Company to scale by growing our revenue and the value of our partnerships."

Miles Lewis, CRO of Mirriad, said: "Mirriad sits at the intersection of entertainment, advertising and AI, so this role immediately stood out to me. I can't wait to get started and to help the Company further realise the significant revenue potential of its unparalleled in-content technology."

ENDS

For further information please visit www.mirriad.com or contact:

Notes to Editors

About Mirriad

Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions.  

Mirriad currently operates in the US, Europe and China.