Launch of Celebrus Fraud Data Platform

15 June 2021

D4t4 Solutions Plc

Expansion into new sector with launch of the Celebrus Fraud Data Platform

D4t4 Solutions Plc (AIM: D4t4, "the Group" or "D4t4"), the AIM-listed data solutions provider, is today launching the Celebrus Fraud Data Platform (FDP) to support businesses in protecting their customers in real-time across all digital touchpoints. This is the result of two years' design and development work and approximately £1.5m of investment by the Group and sees D4t4's initial launch into the large and growing market of fraud protection software, estimated to be worth currently $18+ billion per annum.

Using automated behavioural biometrics to eliminate fraud around the three core fraud use cases of Account Opening, Account Takeover and Payment Processing, FDP is able to identify potentially fraudulent signals in real-time so as to pre-empt occurrence, enabling enterprises to improve their fraud management processes, avoid losses, reduce reputational damage and help with identification of fraudsters even before a fraud has taken place. FDP helps businesses protect their customers through:

FDP overcomes the widespread industry challenge of the need for better real time data, as fraudulent activity continues to increase exponentially and fraudsters become increasingly sophisticated.  Fraudulent activity has increased significantly with the growth in e-commerce during the pandemic, whilst a survey by KPMG among leading financial institutions globally found that more than half have experienced an increase in fraud volume recovering only 25% of fraudulent losses and that more than 60% of banks reported a rise in fraud value.

As FDP is a true first-party solution, the data it captures and contextualises is owned by and embedded in an organisation's own digital infrastructure and is therefore well positioned to capture the granular personal details needed to build profiles for real time fraud detection. It provides risk indicators and scorecards, real-time data capture of behavioural biometrics across all digital devices, the ability to replay sessions and investigate in detail individual digital profiles, all in a secure and compliant manner.

FDP expands D4t4's reach further into the key verticals of financial services, insurance, and retail and opens the door to new and expanded partnerships in the Fraud Management Sector.  At launch, D4t4 Solutions has today announced key integrations of FDP with Teradata, SAS, and Quantexa with more expected to follow.  The roll out of FDP will be supported by go-to-market strategies including the recruitment of a new specialist fraud team and a new "go loud" marketing and PR campaign with an international agency to bring this new product to market globally.

FDP is expected to drive modest initial recurring revenues in the first year of launch.  As well as the initial £1.5m investment in FDP (the vast majority of which has been expensed in prior years) the launch will incur significant expenditure in the current financial year for the Group as it grows the team and increases awareness of the brand globally. Customer and partner interest levels are encouraging, with several currently using and evaluating the technology.

The Board looks forward to reporting results for the year to 31 March 2021 on 29 June 2021.

Pete Kear, CEO of D4t4 Solutions commented:

"We're experiencing the perfect storm. With dramatic shifts to digital commerce over the last year and an increase in cyber threats, organisations across banking, retail, household goods, entertainment and others must work tirelessly to fend off fraudsters.  Driven by customer demand and the culmination of two years' development work the launch now of D4t4's solution is therefore timely indeed.

Expanding into the risk and fraud vertical is a logical step for us and provides D4t4 with access to a growing $18 billion market.  We are proud to offer a capability that we believe no other industry player can, in a data-secure, compliant way.  The FDP is an outstanding addition to the Celebrus product suite and is testimony to the talent we have within D4t4."

Ivan Heard, Global Head of Fraud Solutions, Quantexa stated:

"We are excited to be collaborating with D4t4 Solutions. The combined capabilities of their Celebrus Fraud Data Platform and Quantexa's market-leading Entity Resolution and Network Analytics platform technology will fundamentally transform anti-fraud efforts in the future. We're delighted to be working closely with them on strategically important initiatives." 

Mikael Bisgaard-Bohr, VP-Industry, Teradata EMEA said:

"As customer experiences become increasingly digitized, so does online fraud. Connecting Celebrus FDP with the Teradata multi-cloud platform Vantage addresses this challenge. Together, we're helping a joint client to detect and prevent tens of millions of dollars in online fraud per year. While these results have been achieved by focusing on the first of many fraud types, we know enterprise analytics platforms offer a far bigger opportunity.

"Our combined approach takes the unique and powerful behavioral insights that Celebrus provides and brings them together with Teradata's market-leading real-time decisioning, scoring, and machine learning capabilities in Vantage. This enables our clients to detect and prevent fraud before losses are incurred. An additional plus for the connected offering is to deliver an uninterrupted experience for genuine customers."

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as retained and applicable in the UK pursuant to S3 of the European Union (Withdrawal) Act 2018 ("MAR").

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About D4t4 Solutions plc

D4t4 Solutions plc (www.d4t4solutions.com) provides data solutions through its Celebrus suite of products and services, which is comprised of two distinct complementary offerings - its proprietary Customer Data Platform (CDP), Customer Data Management (CDM) solution, and the newly launched Fraud Data Platform (FDP). The Celebrus family of products offer data capture, data migration, data synchronisation, data management and data monitoring.

Celebrus CDP is an enterprise software product which captures customer behaviour in real time across all digital channels to enable a range of applications including identity, customer analytics, personalised marketing, data science, and advertising.

Celebrus CDM is an integrated platform that automates the ingestion, integration, transformation, and delivery of customer data from streaming, persisted or historical sources, whether as an appliance

on-premises or in the cloud, to deliver real-time, unified, and trusted multidimensional views of customer data for personalisation, risk, fraud, analytics, and recommendation applications.

Celebrus FDP provides a single source of truth for digital data across all devices to allow organizations to catch the fraudster before the fraud. Backed by behavioral biometrics and analytics, combined with the industry's most complete first-party solution to digital identity, the Celebrus FDP protects business and their customers from the growing threat of digital fraud around the globe in partnership with leading fraud management solutions.

The Group has offices in the UK, USA, India and Australia with employees across the UK, US, Europe, India and Australia.  D4t4's blue chip global customers are largely within the financial services, retail and consumer sectors.

Celebrus is fully compliant with all major data privacy regulations and the Group is accredited to ISO27001: Information Security Management.