Launch of Online Store

For release 07.00: 13 July 2021

Sealand Capital Galaxy Limited

("Sealand" or "the Company")

Launch of Online Store

Sealand Capital Galaxy Limited (LSE: SCGL) is delighted to announce that the Company has launched its own online store, England Pie www.yingchaopai.tmall.hk on Tmall.com.

Tmall.com is a Chinese-language website for business-to-consumer (B2C) online retail, allowing local Chinese and international businesses to sell brand name goods to consumers in in Hong Kong, Macau and mainland China ("the territories").

England Pie has been registered as a trademark in Hong Kong by the Company and is a multi-brand store.  Some of the products for which the Company has exclusive distribution rights in the territories are also available on England Pie.  These brands include Richard James & HH Simonsen products.   

Richard James is a Savile Row tailor and menswear company, and the Company is the sole distributor of that brand's Aqva Aromatica Scents Collection in the territories.  HH Simonsen is a Jutland, Denmark-based provider of professional styling tools, brushes, and hair products to salons, stylists, and consumers. 

Further brands will follow on England Pie and the Company projects to derive revenues of HK$ 10 million from England Pie in its first year.

Nelson Law, Executive Chairman of the Company commented:

"We are very proud to have launched England Pie on Tmall.com.  This move aligns with our strategy to build a bridge between European merchants of desirable, high end goods and sophisticated Chinese consumers with global taste.  England Pie on Tmall.com is the ideal infrastructure to realise that goal." 

-Ends-

Notes to Editors:

The Company's Shares are traded on the Official List of the London Stock Exchange's main market for listed securities under the ticker SCGL.

Further information on Sealand is available on its website  http://www.scg-ltd.com/